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Tragic fashion influencer dies suddenly at just 29 as grieving mother blames ‘heart problems caused by staying up late’
The influencer lost her public image in 2024 and contracted an STD whilst trying to make more money, reports sayJeylin Mehmet , Foreign news reporter
Published: 11:25, 14 Jan 2026
|Updated: 11:52, 14 Jan 2026
A 29-YEAR-OLD influencer has died suddenly as her mum blames heart problems from staying up late.
The death of the Chinese social media star was confirmed on Monday, when her mum announced the news following her funeral.
Zhang Chun, who was known online as Ni De Du Kou, passed away aged just 29
The death of the Chinese social media star was confirmed on Monday
Zhang Chun, who was known online as Ni De Du Kou, passed away aged just 29 after suffering what her family described as a sudden medical episode.
Her mum said the death came without warning and described it as unexpected and abrupt.
She said: “It happened suddenly, it was a sudden death.”
She went on to explain that Zhang had an underlying heart condition and regularly stayed up late, suggesting that her lifestyle may have placed additional strain on her health.
Zhang fell ill in the early hours of 1 January, according to reports.
She was taken to hospital for emergency treatment, but despite doctors’ efforts, her life could not be saved.
The influencer first rose to prominence in 2018, when she gained attention online for posting photographs of herself wearing different trainers styled with matching outfits.
Her clean-cut image as a university student helped her stand out in China’s fashion and streetwear scene, earning her the nickname “the Sneaker Goddess”.
As her following grew to more than a million fans online, Zhang expanded into the entertainment world and went on to perform at numerous hip-hop events.
However, her career later took a downturn after her self-created fashion brand collapsed, leaving her facing significant financial difficulties.
During this period, she was reported to have struggled with depression.
Her public image suffered further damage in 2024 when fans reacted angrily to her decision to join an adult content platform in an attempt to pay off her debts.
According to reports, she lost a large number of followers and became the target of intense online abuse.
Last year, Zhang broke down in tears during a livestream, where she revealed that she had contracted syphilis, as reported by NeedToKnow.
She told viewers that the STD had caused severe skin problems and showed her badly ulcerated left arm on camera.
Zhang was cremated in Shanghai on Monday, her mother confirmed.
Her public image suffered when fans reacted angrily to her decision to join an adult content platform and she caught an STD
She suffered what her family described as a medical episode
