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The post implied that this pricing was for a particular type of chicken produce that did not represent the typical pricing of FairPrice's other chicken produce.
Moreover, the price was for two chickens and not one, FairPrice added.
FairPrice wrote:
We are aware of a photograph being shared of a price label for "SB Whole Chicken" affixed on Swiss Butchery-branded packaging.
The image of the product label is of an organic kampung chicken sold at one of our concessionaire counters operated by Swiss Butchery. This product is priced at $22.50/kg (per the label's packed date on 31 May 2022), and the product label also showed the product weight of over 3kg as 2 whole birds were packed together, weighed and priced under the same label.
We hope this helps to dispel any possible misunderstanding this image may have caused.
https://mothership.sg/2022/06/expensive-chicken-fairprice/