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APPLE officially puts its iPhone 5*on sale in China today in a move that should halt the slide in its share of what
is already the world's biggest smartphone market.
China is Apple's second-largest and fastest-growing market - it brings in around 15pc of total revenue - but
the company's failure to strike a deal with China Mobile means it is missing out on a large number of phone users.
On Friday, just one person was waiting outside the Apple store in Shanghai's financial district when its doors
opened at 9am, a contrast to the launch of the iPhone 4 earlier this year when rowdy crowds pelted a Beijing store
with eggs.
Apple's ranking in China's smartphone market slipped to sixth in July-September, according to IDC, but investors,
primed to look to China product launches for an uptick in Apple's quarterly sales, failed to have good headline
numbers to digest - with just over 300,000 iPhones pre-ordered on China's second largest carrier. The lack of
a deal with the No.1 carrier prevents those numbers being stronger.
is already the world's biggest smartphone market.
China is Apple's second-largest and fastest-growing market - it brings in around 15pc of total revenue - but
the company's failure to strike a deal with China Mobile means it is missing out on a large number of phone users.
On Friday, just one person was waiting outside the Apple store in Shanghai's financial district when its doors
opened at 9am, a contrast to the launch of the iPhone 4 earlier this year when rowdy crowds pelted a Beijing store
with eggs.
Apple's ranking in China's smartphone market slipped to sixth in July-September, according to IDC, but investors,
primed to look to China product launches for an uptick in Apple's quarterly sales, failed to have good headline
numbers to digest - with just over 300,000 iPhones pre-ordered on China's second largest carrier. The lack of
a deal with the No.1 carrier prevents those numbers being stronger.