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(Reuters) - Private equity-backed Chinese sportswear brand Li Ning Co Ltd (2331.HK) warned of a "substantial decline" in profit for 2012 due to weaker sales and higher marketing costs, knocking its shares to a 6-1/2 year low.
The warning is the latest blow for China's domestic retail brands, which are facing challenges including high inventory, rising costs and competition from foreign brands such as Nike (NKE.N) and Adidas (ADSGn.DE).
"Investors are likely to lose confidence in the company due to its unclear market position and intensifying competition from local and foreign brands," said Conita Hung, head of equity research at Delta Asia Financial.
Shares in Li Ning, backed by TPG Capital TPG.UL and Singapore sovereign wealth fund GIC GIC.UL, fell as much as 7 percent to their lowest level since January 2006. The drop took its loss for the year to 13 percent, against a 1.8 percent gain for the benchmark Hang Seng Index finance/markets/index?symbol=hk%21hsi">.HSI
The warning is the latest blow for China's domestic retail brands, which are facing challenges including high inventory, rising costs and competition from foreign brands such as Nike (NKE.N) and Adidas (ADSGn.DE).
"Investors are likely to lose confidence in the company due to its unclear market position and intensifying competition from local and foreign brands," said Conita Hung, head of equity research at Delta Asia Financial.
Shares in Li Ning, backed by TPG Capital TPG.UL and Singapore sovereign wealth fund GIC GIC.UL, fell as much as 7 percent to their lowest level since January 2006. The drop took its loss for the year to 13 percent, against a 1.8 percent gain for the benchmark Hang Seng Index finance/markets/index?symbol=hk%21hsi">.HSI