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Why China's Shein is beating ASOS, H&M and Zara at fast fashion

SBFNews

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Why China's Shein is beating ASOS, H&M and Zara at fast fashion​

Shein is a Chinese fashion e-commerce company outperforming many of its competitors. In fact, its reported valuation in April 2022 was $100 billion – more than H&M and Zara combined. But Shein’s name has also been marred by trademark infringement allegations and questions about the sustainability of its manufacturing process. So just how did Shein become a giant in the fashion industry, and how can it overcome its challenges?
 

syed putra

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Their domestic market is sufficient to sustain it. If they go overseas and make money, that will be a bonus.
 

Eisenhut

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If Xi Jiping sign mandate everyone buy, it will outperform any brands la

In german schein means licence or approval, more in line with CCP
 

Rus

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A remarkable guy

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To raise $1 billion is not a small feat

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