Vevo, LLC (stylized vevo) is a joint venture music video website owned and operated by Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media.[3] EMI Records licensed its content to the service before being purchased by UMG in 2012.[4] It was launched on December 8, 2009.[5] The videos on Vevo are syndicated across the web,[6] with Google and Vevo sharing the advertising revenue.[7]
Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI Records. Warner Music Group was initially reported to be considering hosting its content on the service,[8] but formed a rival alliance with MTV Networks.[9]
Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI Records. Warner Music Group was initially reported to be considering hosting its content on the service,[8] but formed a rival alliance with MTV Networks.[9]
