Singapore-based lifestyle influencer Chloe Liem also posted a "girl math" video justifying her purchase of a bracelet from luxury jewellery brand Van Cleef & Arpels for S$6,100.
Whipping out her father’s financial calculator, Ms Liem begins by saying that the key to “Van Cleef girl math” is the Certified Public Accountant (CPA) method which Ms Liem humorously defines as “cost per Alhambra”. Alhambra refers to the clover-shaped motifs that are iconic of the jewellery brand.
Ms Liem explains: “So if a bracelet is S$6,100, we round it down to S$6,000 and we divide that by five to get the cost per Alhambra of S$1,200. Compare that to the cost of a vintage pendant which only has one motif and this is going for S$4,050.
“If one motif costs S$4,050, the actual cost of a five-motif bracelet should be S$20,250.”
A few mental leaps and punches into the calculator later, Ms Liem concludes that she bought the bracelet at a 70 per cent discount and that earned her S$14,175 in profit.