[Sg] - Ministry of Communications and Information (MCI) criticized for racistly for stereotyping Malay community as rental flat users

[UltimaOnline]

MCI removes Hari Raya ad after online backlash for stereotyping Malay community​

YouTube screencap
The ad, which depicts a Malay family living in a rental flat, has been taken down following criticism in some quarters.

BY

NAVENE ELANGOVAN​

Published May 1, 2022
Updated May 1, 2022
WhatsAppTelegramFacebookTwitterEmailLinkedIn
SINGAPORE — The Ministry of Communications and Information (MCI) has withdrawn a Hari Raya advertisement, which was criticised in some quarters as stereotyping the Malay community, “to avoid controversy and argument” during the festive period.
In response to queries from TODAY, the ministry said on Saturday (April 30) that it had noted public feedback on its “Messages for Syawal” video.

The ministry said the video was meant to show "a family’s journey of resilience in facing challenging circumstances and how mutual support and encouragement could nurture the process”.

“We understand that the takeaways from any creative work is subjective. While most Malay/Muslim viewers, including the many who viewed it prior to release, perceived the story to be heart-warming, some expressed reservations.

“The festive period should foremost be an occasion to celebrate what binds us together as communities. To avoid controversy and argument at such a time, we decided to withdraw the video,” said a spokesperson from MCI.


The two-and-a-half-minute video intended to celebrate Hari Raya Puasa, which falls on Tuesday, captures moments in the life of a family living in a rental flat. The father of the family works as a mover while the mother is a housewife.

Their young son, Syawal, skips school to earn extra income for his family before a teacher flags his absence from school to his parents.

The mother in the video later decides to return to work to alleviate her family’s financial difficulties while the father gets a new job.

The video, which is peppered with Malay proverbs, shows the family moving out of their rental flat to a new home several years later where they celebrate Hari Raya.

The video also referenced several government initiatives to help the underprivileged, such as schemes to help rental flat owners attain home ownership and the Uplift programme to support disadvantaged students.

The video had been uploaded on the Gov.sg YouTube page but appears to have been taken down several days ago. The ad was not available on the YouTube page when TODAY checked on Sunday.

TODAY has reached out to MCI to ask when the advertisement was uploaded, which platforms it was uploaded on and when it was removed.

The video sparked backlash online, with some viewers saying that it contained stereotypes about the Malay community.

The video suggested that families only deserve to celebrate Hari Raya after achieving socio-economic progress, said some netizens.

Other viewers took issue with the fact that the advertisement was used to promote government schemes for the underprivileged, rather than to focus on the festivities.

https://www.todayonline.com/singapo...zR-nFCO3c0g79iBj_G0LnN_NT3dzqF5EfPmYeFlMxrr3w

https://tnp.straitstimes.com/news/s...short-film-after-criticism-racial-stereotypes

Quala98 :​

CNY period also run ads on anti-gambling. Chinese also never complain. Why Malays so sensitive?

https://forums.fuckwarezone.com.sg/...ash-for-stereotyping-malay-community.6742085/

 

[Hypocrite-The]

Talk about a storm in a teacup

 

[laksaboy]

Oh no... where is the video, I want to see?

This is the one but it's very blurry.

 

[UltimaOnline]

level 1
Least_Leane
·2 hr. ago


Senior Citizen
What's the difference between this and anti gambling ad during cny period? If it is an issue within the racial group, generalised ads won't have a impact.
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level 2
PIRATE_WITH_HERPES
·1 hr. ago


Lao Jiao
Indeed. Maybe govt. agencies will realise a simple festive greeting regardless of race need not be a platform for some prescriptivist proselytising bullshit...
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level 3
Windreon
·41 min. ago


Lao Jiao

prescriptivist proselytising bullshit...

Lmao, malay media is full of proselytizing. There will be non-stop triggering if thats the issue
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level 1
Windreon
·1 hr. ago


Lao Jiao

The two-and-a-half-minute video intended to celebrate Hari Raya Puasa, which falls on Tuesday, captures moments in the life of a family living in a rental flat. The father of the family works as a mover while the mother is a housewife.

Their young son, Syawal, skips school to earn extra income for his family before a teacher flags his absence from school to his parents.

The mother in the video later decides to return to work to alleviate her family’s financial difficulties while the father gets a new job.

The video, which is peppered with Malay proverbs, shows the family moving out of their rental flat to a new home several years later where they celebrate Hari Raya

This story is extremely common lmao, I worked, everyone i knew worked to support the family, heck most of the people i knew who worked in NS were fellow malays. There is nothing shameful about that. You deal with the cards you have.
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level 2
Initial_E
·1 hr. ago

Then why are so many people triggered?
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level 3
PIRATE_WITH_HERPES
·53 min. ago


Lao Jiao
I really think it's literally just a vocal minority (of which some might not even Malay...). MCI pre-emptively retracting it "to avoid controversy and argument" just made it seem like there was a really overwhelming opposition.
From MCI's statement:

While most Malay/Muslim viewers, including the many who viewed it prior to release, perceived the story to be heart-warming, some expressed reservations.

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level 4
Kisaxis
·14 min. ago




level 1
sexyhades69
·2 hr. ago·edited 2 hr. ago

Smh everyone is a snowflake.
I remember seeing a Petronas Chinese New Year advertisement about a group of elderly ladies taking turns bragging about the achievements of their children. The last lady in the group who spoke mentioned that her son is an average person who isn’t wealthy, but the son showed up while she was talking to bring her out while the others look on enviously as their children were too busy to visit.
Man, if I am looking to be offended like these snowflakes I’d accuse the ad of stereotyping Chinese people as unfilial people who are obsessed with material success and abandoning family values. But there wasn’t a squeak - everyone saw the advertisement as the heartwarming message it is supposed to be.
This ad is trying to do the same. Why are those who were offended so insecure?
Edit: the Petronas CNY ad
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level 2
10000owls
·2 hr. ago

I mean who would bitch about that ad, its like admitting they were the ones being depicted in it.
Oh i see.
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level 2
Buttclencher914
·2 hr. ago

The samsung ad also
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level 2
slightlynewaccount
·43 min. ago

One is by the govt and another is by a private company.
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Comment deleted by user·2 hr. ago















level 1
iamaidanaidan
·2 hr. ago

I’m Malay and I don’t find this offensive. I mean just look at all the Malaysian Petronas ads with social commentary underlining each one. Snowflakes and SJWs will always find offense with every single thing.
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level 2
AgainstTheEnemy
·1 hr. ago

I mean some people do, some people don't but backlash was loud enough from the malay community for them to take down the ad. Make of that what you will.
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level 3
PIRATE_WITH_HERPES
·56 min. ago


Lao Jiao
Ironically many of my Malay friends did not know such an ad existed or had been taken down until the media started reporting on it. It also seems like most of the backlash was documented after the ad got retracted. Maybe an internal directive?
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level 1
Iwillalwayswalkalone
·2 hr. ago



level 1
FarmingMonster
·2 hr. ago

Video seems to be fairly tame based on the description given on the article. It's a stretch to say the video is offensive. The part about government initiatives added into the video is sort of expected since the video is coming from a government ministry.
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aubvrn
·1 hr. ago


Old Soul
As a Malay myself, the video was tame. Malays really have to stop being oversensitive over small things like these.
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level 1
RepresentativeOk6676
·2 hr. ago

SJWs are getting offended over a small issue?
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level 2
scienceyguy
·51 min. ago

Yes, that's part of the job description
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level 1
stonehallow
·1 hr. ago

Cancel culture is really getting out of control these days. Let the internet 'woke' mob go unchecked any further and all semblance of creativity and artistic expression (not that a MCI ad is the best example of this) will go down the drain.

 

[Pinkieslut]

I like to ask ‘Please Guess???’

 

[laksaboy]

The real question is: why is the govt using taxpayer money to make these stupid and cringe ads?

Hint: oversized and bloated govt.

 

[laksaboy]

I found a higher res version here.

Nothing online is truly ever deleted.

 

[Cottonmouth]

They are usually camping in tents.

 

[A Singaporean]

Father gets new job?, So easy meh.....

 

[millim6868]

Chk who make this advertise n who gain from it,lol,must legally earn,lol

 

[JohnTan]

MCI removes Hari Raya ad after online backlash for stereotyping Malay community​

YouTube screencap
The ad, which depicts a Malay family living in a rental flat, has been taken down following criticism in some quarters.

BY

NAVENE ELANGOVAN​

Published May 1, 2022
Updated May 1, 2022
WhatsAppTelegramFacebookTwitterEmailLinkedIn
SINGAPORE — The Ministry of Communications and Information (MCI) has withdrawn a Hari Raya advertisement, which was criticised in some quarters as stereotyping the Malay community, “to avoid controversy and argument” during the festive period.
In response to queries from TODAY, the ministry said on Saturday (April 30) that it had noted public feedback on its “Messages for Syawal” video.

The ministry said the video was meant to show "a family’s journey of resilience in facing challenging circumstances and how mutual support and encouragement could nurture the process”.

“We understand that the takeaways from any creative work is subjective. While most Malay/Muslim viewers, including the many who viewed it prior to release, perceived the story to be heart-warming, some expressed reservations.

“The festive period should foremost be an occasion to celebrate what binds us together as communities. To avoid controversy and argument at such a time, we decided to withdraw the video,” said a spokesperson from MCI.


The two-and-a-half-minute video intended to celebrate Hari Raya Puasa, which falls on Tuesday, captures moments in the life of a family living in a rental flat. The father of the family works as a mover while the mother is a housewife.

Their young son, Syawal, skips school to earn extra income for his family before a teacher flags his absence from school to his parents.

The mother in the video later decides to return to work to alleviate her family’s financial difficulties while the father gets a new job.

The video, which is peppered with Malay proverbs, shows the family moving out of their rental flat to a new home several years later where they celebrate Hari Raya.

The video also referenced several government initiatives to help the underprivileged, such as schemes to help rental flat owners attain home ownership and the Uplift programme to support disadvantaged students.

The video had been uploaded on the Gov.sg YouTube page but appears to have been taken down several days ago. The ad was not available on the YouTube page when TODAY checked on Sunday.

TODAY has reached out to MCI to ask when the advertisement was uploaded, which platforms it was uploaded on and when it was removed.

The video sparked backlash online, with some viewers saying that it contained stereotypes about the Malay community.

The video suggested that families only deserve to celebrate Hari Raya after achieving socio-economic progress, said some netizens.

Other viewers took issue with the fact that the advertisement was used to promote government schemes for the underprivileged, rather than to focus on the festivities.

https://www.todayonline.com/singapo...zR-nFCO3c0g79iBj_G0LnN_NT3dzqF5EfPmYeFlMxrr3w

https://tnp.straitstimes.com/news/s...short-film-after-criticism-racial-stereotypes

Quala98 :​

CNY period also run ads on anti-gambling. Chinese also never complain. Why Malays so sensitive?

https://forums.fuckwarezone.com.sg/...ash-for-stereotyping-malay-community.6742085/

The ad is very good. I often hear moslems criticize each other as 'not good enough' to be a moslem, based on measuring their islamic piety against one another.

So there's nothing wrong a m&d family feeling too ashamed to celebrate hari raya until they managed to upgrade into a proper HDB flat.

 

[SBFNews]

A spade is a spade. The more you don't confront it, the more you will sink deeper.

 

[zeddy]

Coming Deepavali, MCI should make a video about a Keling who used to beat up his wife when drunk. He then stopped being an alcoholic after finding out his wife ran away with another man during Deepavali.

 

[syed putra]

Sigh! PAP turned malays from owners of the island to tenants.

 

[Pinkieslut]

Coming Deepavali, MCI should make a video about a Keling who used to beat up his wife when drunk. He then stopped being an alcoholic after finding out his wife ran away with another man during Deepavali.

Just outsourced to Bollywood can liao

 

[A Singaporean]

MCI removes Hari Raya ad after online backlash for stereotyping Malay community​

YouTube screencap
The ad, which depicts a Malay family living in a rental flat, has been taken down following criticism in some quarters.

BY

NAVENE ELANGOVAN​

Published May 1, 2022
Updated May 1, 2022
WhatsAppTelegramFacebookTwitterEmailLinkedIn
SINGAPORE — The Ministry of Communications and Information (MCI) has withdrawn a Hari Raya advertisement, which was criticised in some quarters as stereotyping the Malay community, “to avoid controversy and argument” during the festive period.
In response to queries from TODAY, the ministry said on Saturday (April 30) that it had noted public feedback on its “Messages for Syawal” video.

The ministry said the video was meant to show "a family’s journey of resilience in facing challenging circumstances and how mutual support and encouragement could nurture the process”.

“We understand that the takeaways from any creative work is subjective. While most Malay/Muslim viewers, including the many who viewed it prior to release, perceived the story to be heart-warming, some expressed reservations.

“The festive period should foremost be an occasion to celebrate what binds us together as communities. To avoid controversy and argument at such a time, we decided to withdraw the video,” said a spokesperson from MCI.


The two-and-a-half-minute video intended to celebrate Hari Raya Puasa, which falls on Tuesday, captures moments in the life of a family living in a rental flat. The father of the family works as a mover while the mother is a housewife.

Their young son, Syawal, skips school to earn extra income for his family before a teacher flags his absence from school to his parents.

The mother in the video later decides to return to work to alleviate her family’s financial difficulties while the father gets a new job.

The video, which is peppered with Malay proverbs, shows the family moving out of their rental flat to a new home several years later where they celebrate Hari Raya.

The video also referenced several government initiatives to help the underprivileged, such as schemes to help rental flat owners attain home ownership and the Uplift programme to support disadvantaged students.

The video had been uploaded on the Gov.sg YouTube page but appears to have been taken down several days ago. The ad was not available on the YouTube page when TODAY checked on Sunday.

TODAY has reached out to MCI to ask when the advertisement was uploaded, which platforms it was uploaded on and when it was removed.

The video sparked backlash online, with some viewers saying that it contained stereotypes about the Malay community.

The video suggested that families only deserve to celebrate Hari Raya after achieving socio-economic progress, said some netizens.

Other viewers took issue with the fact that the advertisement was used to promote government schemes for the underprivileged, rather than to focus on the festivities.

https://www.todayonline.com/singapo...zR-nFCO3c0g79iBj_G0LnN_NT3dzqF5EfPmYeFlMxrr3w

https://tnp.straitstimes.com/news/s...short-film-after-criticism-racial-stereotypes

Quala98 :​

CNY period also run ads on anti-gambling. Chinese also never complain. Why Malays so sensitive?

https://forums.fuckwarezone.com.sg/...ash-for-stereotyping-malay-community.6742085/

The truth hurts.

 

[mojito]

Ways wrong with rental flats? So many poor sinkies wish they had one of course they would if they praise good deeds of pap and stop volting oppies.