http://socialpr.blogspot.com/2011/12/singapore-radio-personality-in-hot-soup.html
Singapore radio personality in "hot soup" for reporting train delays based on Tweets
Posted by Aaron Koh Labels: SMRT, social media
Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.
It is, however, unknown if the "warning" came from Mediacorp producers or SMRT.
Tweeted Hossan Leong,
OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite?
The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9am. It seem like the fault started as early as 6.40am.
One of the biggest problem with SMRT in communicating delays is that they seem to prefer official statements which requires time for approval. By the time, it is disseminated, passengers will be already by stuck at the stations.
There are also no warning signs to inform passengers that the Circle Line is down or experiencing delays before they enter the station or decide to make the transfer.
One tweet wrote that he was given wrong information by the control station staff that the Circle Line was working only to be stuck in the station with announcements that it was down and delay was expected.
Singaporeans also have given the Circle Line a new definition - CIRCLE LINE = Constantly In Repair & Construction, Leaving Everyone Late, Irritated, N Enraged.
With the advent of 3G and cheap mobile smartphone, can't SMRT invest in a few hundred dollars and creatw a team to inform passengers via social networks to reduce frustration? Furthermore, with share buttons, the social media space can help spread the message faster than mass media.
Singapore radio personality in "hot soup" for reporting train delays based on Tweets
Posted by Aaron Koh Labels: SMRT, social media
Hossan Leong, a Singapore radio personality for The Gold Breakfast Show on Gold 90.5, was censured today for reporting on train delays on the Circle Line because he based the information on Tweets, rather than waiting for the official reports from the Circle Line operator, SMRT.
It is, however, unknown if the "warning" came from Mediacorp producers or SMRT.
Tweeted Hossan Leong,
OK...I reported it on air and now I'm getting into trouble for it?? The CC line is DOWN rite? I did nothing wrong rite?
The SMRT Circle Line was reported to be down this morning during peak hours and started as early as 7am. However, local news only received official statement was received by the mainstream media at about 9am. It seem like the fault started as early as 6.40am.
One of the biggest problem with SMRT in communicating delays is that they seem to prefer official statements which requires time for approval. By the time, it is disseminated, passengers will be already by stuck at the stations.
There are also no warning signs to inform passengers that the Circle Line is down or experiencing delays before they enter the station or decide to make the transfer.
One tweet wrote that he was given wrong information by the control station staff that the Circle Line was working only to be stuck in the station with announcements that it was down and delay was expected.
Singaporeans also have given the Circle Line a new definition - CIRCLE LINE = Constantly In Repair & Construction, Leaving Everyone Late, Irritated, N Enraged.
With the advent of 3G and cheap mobile smartphone, can't SMRT invest in a few hundred dollars and creatw a team to inform passengers via social networks to reduce frustration? Furthermore, with share buttons, the social media space can help spread the message faster than mass media.
