Indian Consumer Behaviour
http://www.ntuclearninghub.co.in/frmCourseDetails.aspx?C1=17&C2=31
<TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR><TD class=blackhdng vAlign=top>Overview</TD><TD class=contenttxt vAlign=top>Understanding how customers make buying decisions supports the process of selling. This course identifies the various consumer types, how they think and what influences their decision to make a purchase. With the change in the family unit and the various buying patterns, businesses need to better understand that the preferences of the Indian consumers have evolved. The old adage of 'One size fits all' is no more applicable.
This course aims at profiling different consumer types and their preferences. Participants will gain an understanding of the consumer decision-making process and way to influence decision making.
</TD></TR><TR><TD class=blackhdng vAlign=top></TD><TD class=contenttxt vAlign=top></TD></TR><TR><TD class=blackhdng vAlign=top>Target Group</TD><TD class=contenttxt vAlign=top>All professionals engaging in customer interaction </TD></TR><TR><TD class=blackhdng vAlign=top></TD><TD class=contenttxt vAlign=top></TD></TR><TR><TD class=blackhdng vAlign=top>Certification</TD><TD class=contenttxt vAlign=top>On successful completion of the program, participants will be given a 'Certificate of Achievement' from NTUC LearningHub Singapore </TD></TR></TBODY></TABLE>