"Nonetheless, it survived for another two years before Indianapolis owner Tony George, scrabbling round for a title sponsor for the race, baulked at Ecclestone's reputed $20m asking price to stage the 2008 event."
http://edition.cnn.com/2008/SPORT/08/22/reluctant.america/index.html
http://edition.cnn.com/2008/SPORT/08/22/reluctant.america/index.html