PART 2 (Contiuation)
Now for a four-way tie-up?
A three-way (or even four-way) tie-up between Qantas/Jetsar/AirAsia/MAS, albeit apparently unlikely at this stage, could really be a killer combination, with major benefits for all concerned. So it would be risky to rule out any such deal, most notably as Qantas has already signalled its keenness to be there.
The twin-brand Qantas/Jetstar, full service/low cost model has been a world leader, helping preserve the Group’s position domestically and internationally and a similar matching of resources could also work in the Malaysian market, between MAS and AirAsia.
As CEO Fernandes frequently suggests, the future of the international airline marketplace will be similar to the domestic one – there will be two types of carrier, one which focuses on premium travellers and the other which targets the low cost, discretionary travel end. He obviously sees AirAsia as the latter of these, with MAS providing the other limb, not dissimilar from Qantas/Jetstar.
So, just as the symmetry between Qantas and Jetstar has been remarkable, why not a MAS/AirAsia parallel?
Then, add to that a double-header, linking Australian and Malaysian markets, with multiple hubs and you have a killer combination would really create waves. Great for consumers, great for the respective airports and airlines, a great trade link between the two countries and a massive opportunity to plunder the growing Asian market.
That really would be a model for the future.
Now for a four-way tie-up?
A three-way (or even four-way) tie-up between Qantas/Jetsar/AirAsia/MAS, albeit apparently unlikely at this stage, could really be a killer combination, with major benefits for all concerned. So it would be risky to rule out any such deal, most notably as Qantas has already signalled its keenness to be there.
The twin-brand Qantas/Jetstar, full service/low cost model has been a world leader, helping preserve the Group’s position domestically and internationally and a similar matching of resources could also work in the Malaysian market, between MAS and AirAsia.
As CEO Fernandes frequently suggests, the future of the international airline marketplace will be similar to the domestic one – there will be two types of carrier, one which focuses on premium travellers and the other which targets the low cost, discretionary travel end. He obviously sees AirAsia as the latter of these, with MAS providing the other limb, not dissimilar from Qantas/Jetstar.
So, just as the symmetry between Qantas and Jetstar has been remarkable, why not a MAS/AirAsia parallel?
Then, add to that a double-header, linking Australian and Malaysian markets, with multiple hubs and you have a killer combination would really create waves. Great for consumers, great for the respective airports and airlines, a great trade link between the two countries and a massive opportunity to plunder the growing Asian market.
That really would be a model for the future.
