Today to cut weekend copies - Is Today going under?

[Porfirio Rubirosa]

Dec 12, 2008
Today to cut weekend copies

ENGLISH-LANGUAGE freesheet Today, published by MediaCorp, has cut circulation and advertising rates for its weekend edition.
According to a circular titled sent to advertisers, MediaCorp is cutting the print run of Weekend Today to 150,000 copies from Saturday. It did not say what the original print run of Weekend Today was.

It has also slashed its advertising rates by almost half, from $28 per column cm, to just $15.

The letter, signed by MediaCorp Press managing director Philip Koh, said the change was made because 'we understand that tough times are here and every cent matters'.

Today, with a readership of 590,000, is Singapore's second biggest English daily, a distant second behind The Straits Times, which is read by over 1.3 million daily, according to the 2008 Nielsen Media Index.

 

[angie II]

Dec 12, 2008
Today, with a readership of 590,000, is Singapore's second biggest English daily, a distant second behind The Straits Times, which is read by over 1.3 million daily, according to the 2008 Nielsen Media Index.

there goes the shitty times boasting again

 

[jw5]

Dec 12, 2008
Today to cut weekend copies

ENGLISH-LANGUAGE freesheet Today, published by MediaCorp, has cut circulation and advertising rates for its weekend edition.
According to a circular titled sent to advertisers, MediaCorp is cutting the print run of Weekend Today to 150,000 copies from Saturday. It did not say what the original print run of Weekend Today was.

It has also slashed its advertising rates by almost half, from $28 per column cm, to just $15.

The letter, signed by MediaCorp Press managing director Philip Koh, said the change was made because 'we understand that tough times are here and every cent matters'.

Today, with a readership of 590,000, is Singapore's second biggest English daily, a distant second behind The Straits Times, which is read by over 1.3 million daily, according to the 2008 Nielsen Media Index.

Perhaps they finally realized that some people are taking the free copies to wrap things or to sell to the karang guni man.

 

[DerekLeung]

Those old folks hoard the papers sitting on it even it reach there . The morning crowd cannot take the papers. The old folks just sat on it refusing to distribute to passing folks .

Maybe thereafter they take all and sell to re-cycling.

 

[DerekLeung]

It never reach the people. Because people never get their hands on it !

 

[Cestbon]

How do they justify 590K reader with 150K print. Even if each print X 2 reader only 300K reader.