This gives a gauge as to how much influencers in Sg earn
https://www.firstpagedigital.sg/resources/social/influencers-in-singapore/
Factors That Affect Influencer Earnings In Singapore
It’s no secret that influencers can make a significant amount of money through sponsored posts, brand deals, and collaborations.
Several factors affect how much an influencer can earn in Singapore. When selecting an influencer for a campaign, brands must consider various factors, including the influencer’s niche, content, reach, and past brand partnerships. By carefully evaluating these factors, brands can find influencers more likely to deliver the desired results and help them achieve their marketing goals. Here are some important factors:
Follower count
One of the most important factors is follower count. The more followers an influencer has, the more valuable they are to brands, and the more they can charge for sponsored content. Influencers can be categorised into four types based on their number of followers: nano, micro, macro, and mega.
- Nano influencers have a small but highly engaged following, typically between 1,000 to 10,000 followers. They are often seen as trusted experts in a specific niche and can effectively drive engagement and sales among their followers.
- Micro influencers have a larger following than nano-influencers, typically between 10,000 to 100,000 followers. They are still highly engaged with their audience and often have a specific niche or area of expertise that they focus on. Micro influencers in Singaporecan earn between S$50 to S$500 per sponsored post,
- Macro influencers have a larger following than micro-influencers, typically between 100,000 to 1 million followers. They are often seen as influential figures in their respective industries and can effectively promote products and services to their followers. They can earn between S$500 to S$10,000 per post.
- Mega influencers have the largest following, typically over 1 million followers. They are often celebrities or well-known public figures who have built a large following on social media. Mega influencers can significantly impact brand awareness, but their services can come with a high price tag, with some commanding fees of S$30,000 or more for a single post.
Social media engagement
Engagement rate is an essential metric for evaluating the effectiveness of influencer marketing campaigns. It measures how engaged an influencer’s audience is with their content, and it’s calculated by dividing the total number of likes, comments, and shares by the number of followers. A high engagement rate indicates that
an influencer’s audience is highly interested in their content and is more likely to take action, such as clicking on a link or making a purchase.
Brands often prefer to work with influencers with a high engagement rate because it can lead to higher conversion rates and a more significant return on investment. While the number of followers an influencer has is important, it’s not the only metric that matters. An influencer with a large following but a low engagement rate may not be as effective at driving sales or increasing brand awareness as an influencer with a smaller following but a high engagement rate.
As a result, brands must evaluate an influencer’s engagement rate when considering potential partnerships. It’s also essential for influencers to prioritise engagement with their audience by creating high-quality content and actively engaging with their followers.
Sponsorship deals
The number and quality of sponsorships and brand deals an influencer can secure is crucial to how much they can earn. Influencers with a proven track record of successful brand partnerships are more likely to be attractive to brands looking to partner with them. The quality of these partnerships is also important, as brands want to work with influencers who have a positive reputation and can create high-quality sponsored content.
Niche and target audience
Another important factor is the influencer’s niche and type of content. Brands must work with influencers whose content aligns with their brand values and target audience. For example, a beauty brand may work with a makeup
influencer specialising in natural looks.
Overall reach
The influencer’s overall reach can extend beyond social media to other platforms like blogs, podcasts, or YouTube channels. An influencer with a diverse portfolio who can create different types of content can provide more value to a brand, as they can reach a wider audience and offer more opportunities for collaboration.