Local companies are our pride and should be supported, provided they offer real value for money.
Looks like Sterra & Prism+ are all CMI companies which relies mainly on marketing without real substance i.e. - proper product quality and reliability.
As the saying goes, 天狂必有雨,人狂必有祸.
IMO, one of the good real deal local company brand to support is Powerpac. This company stayed low profile while offering real value for money in terms of quality and performance.
Sterra ads are also very exaggerated and keep engaging this PCB Tranny Chao Ah Kua 'Kimberly' in their mattress ads super irritating NBCB.
Something is really farking wrong with this company's two founders.
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https://www.cccs.gov.sg/media-and-e...stop-false-and-misleading-marketing-practices
APOLOGY AND UNDERTAKINGS
Following the investigation, Sterra apologised and provided an undertaking to the CCCS that it would “stop its unfair trade practices and put in place an internal compliance policy to ensure that its marketing materials comply with fair trading laws”.
Sterra’s directors, Lim Liangzhi and Lim Wei Hou, also gave personal undertakings that they will not engage in any unfair trade practice or facilitate Sterra to do so in future.
In posts on Facebook and Instagram, Sterra apologised for the advertisement in February that misled consumers into thinking that Singapore's tap water was unsafe for drinking.
"Moving forward, we are committed not to publish false or misleading ads, including those in relation to the quality of Singapore tap water," it said.
In its apology, Sterra thanked the CCCS and PUB for alerting the firm of their concerns and giving it the "opportunity to make things right".
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