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Singaporeans sick and tired of excessive social campaigns
January 17th, 2011 | Author: Editorial
Singaporeans see the need for social campaigns like Clean and Green Week but some are sick and tired of ‘excessiveness’, revealed a survey conducted by the National University of Singapore (NUS).
Of the 200 Singaporeans surveyed, 79 per cent felt that social campaigns had a place in Singapore, with those aged below 15 years, as well as those aged 45 to 54 years, feeling strongly about their importance. The survey also found that those who were more highly educated were more sceptical about the importance of social campaigns.
Cleanliness campaigns such as Clean and Green Week and Speak Mandarin made an impression on 61.5 per cent of the respondents, while family-planning campaigns like the Have Three Or More left an impression on 42 per cent.
7 in 10 or about 72.5 per cent of respondents felt that social campaigns contributed to the country’s local identity, with 70.5 per cent feeling that social campaigns were necessary.
However, 52 per cent felt that there were too many social campaigns. More men held this view compared to women.
‘Singaporeans generally wanted campaigns that centred on universal values such as courtesy and politeness as opposed to those such as eradicating global poverty,’ the NUS said in a statement on Monday. ‘Other campaigns of interest include those that enrich the Singaporean sense of personality.’
.
Pamela
January 17th, 2011 | Author: Editorial
Singaporeans see the need for social campaigns like Clean and Green Week but some are sick and tired of ‘excessiveness’, revealed a survey conducted by the National University of Singapore (NUS).
Of the 200 Singaporeans surveyed, 79 per cent felt that social campaigns had a place in Singapore, with those aged below 15 years, as well as those aged 45 to 54 years, feeling strongly about their importance. The survey also found that those who were more highly educated were more sceptical about the importance of social campaigns.
Cleanliness campaigns such as Clean and Green Week and Speak Mandarin made an impression on 61.5 per cent of the respondents, while family-planning campaigns like the Have Three Or More left an impression on 42 per cent.
7 in 10 or about 72.5 per cent of respondents felt that social campaigns contributed to the country’s local identity, with 70.5 per cent feeling that social campaigns were necessary.
However, 52 per cent felt that there were too many social campaigns. More men held this view compared to women.
‘Singaporeans generally wanted campaigns that centred on universal values such as courtesy and politeness as opposed to those such as eradicating global poverty,’ the NUS said in a statement on Monday. ‘Other campaigns of interest include those that enrich the Singaporean sense of personality.’
.
Pamela
