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Jun 26, 2010
Small ways to help start-ups succeed
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WHILE the Government has been active in providing various assistance schemes to local small and medium-sized enter- prises, the same cannot be said of corporations in Singapore.
Much has been said about the high percentage of failures within the first two years of a new start-up.
With most new start-ups, budget issues are foremost and the need to market products will be one of their primary targets.
Perhaps Spring Singapore, together with media companies, can study the benefits of supporting new start-ups by charging them lower advertising fees.
With the incentive of lower rates, more start-ups can then advertise more frequently resulting in a sales volume increase for the corporations as well as benefits for the small firms.
Recently, my company was informed by SingTel that it had to recontract its business Internet service for another two years at $128 per month or pay $350 per month should it opt to go ahead without recontracting. This is even though there are no viable alternatives.
To migrate to another Internet service provider would be too costly as the websites and e-mail would be linked to the current one.
I hope local corporations can view small businesses as entities worth nurturing for long-term gain.
Lawrence Tan
Small ways to help start-ups succeed
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->
WHILE the Government has been active in providing various assistance schemes to local small and medium-sized enter- prises, the same cannot be said of corporations in Singapore.
Much has been said about the high percentage of failures within the first two years of a new start-up.
With most new start-ups, budget issues are foremost and the need to market products will be one of their primary targets.
Perhaps Spring Singapore, together with media companies, can study the benefits of supporting new start-ups by charging them lower advertising fees.
With the incentive of lower rates, more start-ups can then advertise more frequently resulting in a sales volume increase for the corporations as well as benefits for the small firms.
Recently, my company was informed by SingTel that it had to recontract its business Internet service for another two years at $128 per month or pay $350 per month should it opt to go ahead without recontracting. This is even though there are no viable alternatives.
To migrate to another Internet service provider would be too costly as the websites and e-mail would be linked to the current one.
I hope local corporations can view small businesses as entities worth nurturing for long-term gain.
Lawrence Tan
