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SIA is wasting $100m to "sponsor" F1. This is national service to keep the F1 alive, with the duty to do national service passed from SingTel to SIA. Who is next to be mobilised: DBS, CapitalLand?
Should return $100m in dividends to shareholders.
[h=1]Formula One: Singapore Airlines announced as new title sponsor for Singapore night race[/h]
PUBLISHED ON APR 15, 2014 10:55 AM
BY FABIUS CHEN
THE Formula One Singapore Grand Prix is set to soar to new heights, with Singapore Airlines (SIA) coming on board as its new title sponsor.
In an announcement made at its Training Centre along Upper Changi Road East on Tuesday morning, the national carrier confirmed the two-year naming rights deal that will run through the 2015 race.
Said Singapore Airlines CEO Mr Goh Choon Phong: "We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead up to Singapore's 50th birthday next year.
"Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world's first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike."
- See more at: http://www.straitstimes.com/archive...e-sponsor-singapore-nigh#sthash.f2n7qZBd.dpuf
Should return $100m in dividends to shareholders.
[h=1]Formula One: Singapore Airlines announced as new title sponsor for Singapore night race[/h]
PUBLISHED ON APR 15, 2014 10:55 AM
BY FABIUS CHEN
THE Formula One Singapore Grand Prix is set to soar to new heights, with Singapore Airlines (SIA) coming on board as its new title sponsor.
In an announcement made at its Training Centre along Upper Changi Road East on Tuesday morning, the national carrier confirmed the two-year naming rights deal that will run through the 2015 race.
Said Singapore Airlines CEO Mr Goh Choon Phong: "We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead up to Singapore's 50th birthday next year.
"Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world's first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike."
- See more at: http://www.straitstimes.com/archive...e-sponsor-singapore-nigh#sthash.f2n7qZBd.dpuf