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[Sg] - UglyFood failed as a business because Singaporeans are not woke enough!

UltimaOnline

Alfrescian (InfP)
Generous Asset

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'Ugly' food gaining acceptance in Singapore but more education needed, businesses say​

SINGAPORE: Ms Denise Wong was saddened when UglyFood, a local online grocer selling blemished and surplus produce, announced its closure earlier this month.

"There isn't a replacement (because) the whole concept is that we are saving food that would otherwise be discarded," said Ms Wong.

She used to patronise UglyFood on a weekly or fortnightly basis, and cited the variety of produce and "really good deals" as reasons for her support.

"(It was) good to know the food wasn't being dumped," said Ms Wong, who would plan meals around the deals on offer and supplement with groceries from other shops.

UglyFood, which started in 2016 as a school project, said on social media that it was winding up as it was "unable to raise the funds required to grow further".

Co-founder Augustine Tan declined to elaborate on the challenges the business was facing when approached by CNA.

The company's closure raises questions about how far consumers in Singapore are willing to accept imperfect foods, which could help to reduce food waste from products rejected for cosmetic reasons.

UglyFood had a stated mission of reducing food waste, which is one of Singapore's largest waste streams, with 817,000 tonnes generated in 2021.

The Government is targeting a 30 per cent reduction in the amount of waste sent to landfill by 2030. Food waste accounts for about 12 per cent of total waste generated in Singapore, according to the National Environment Agency.


 

JohnTan

Alfrescian (InfP)
Generous Asset

View attachment 176506


'Ugly' food gaining acceptance in Singapore but more education needed, businesses say​

SINGAPORE: Ms Denise Wong was saddened when UglyFood, a local online grocer selling blemished and surplus produce, announced its closure earlier this month.

"There isn't a replacement (because) the whole concept is that we are saving food that would otherwise be discarded," said Ms Wong.

She used to patronise UglyFood on a weekly or fortnightly basis, and cited the variety of produce and "really good deals" as reasons for her support.

"(It was) good to know the food wasn't being dumped," said Ms Wong, who would plan meals around the deals on offer and supplement with groceries from other shops.

UglyFood, which started in 2016 as a school project, said on social media that it was winding up as it was "unable to raise the funds required to grow further".

Co-founder Augustine Tan declined to elaborate on the challenges the business was facing when approached by CNA.

The company's closure raises questions about how far consumers in Singapore are willing to accept imperfect foods, which could help to reduce food waste from products rejected for cosmetic reasons.

UglyFood had a stated mission of reducing food waste, which is one of Singapore's largest waste streams, with 817,000 tonnes generated in 2021.

The Government is targeting a 30 per cent reduction in the amount of waste sent to landfill by 2030. Food waste accounts for about 12 per cent of total waste generated in Singapore, according to the National Environment Agency.



Most of us avoid ugly people and make fun of their looks. It's probably the same with ugly food.
 

tobelightlight

Alfrescian
Loyal
When u name ur business, dun use any negative connotation. Not good for business. i rather they use words like Effective Food or something like that.
 

Scrooball (clone)

Alfrescian
Loyal
Failed because it’s a bad business model.

Eating ugly food is the same as marrying an ugly wife. U can cope with it initially, but u get fucking pissed off as time goes on.
 

syed putra

Alfrescian
Loyal
Normally after delivery shift is over, i wait for free food from outlets in order to minimise my carbon footprint and get sustainable iso certificate.
 

laksaboy

Alfrescian (Inf)
Asset
The surplus food should have been given away freely as an act of charity. I'm sure the freegans in SInkieland will respond very well.

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syed putra

Alfrescian
Loyal
The surplus food should have been given away freely as an act of charity. I'm sure the freegans in SInkieland will respond very well.

man-eating-outside.jpg
4671d6dc1d5436f8b9384d2d7533517b.jpg
Precisely. Tgey. An use deliveroos to take all that excess food to a collection centre or old folks home or where most malays live.
 
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