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From CEO to 'zero': StashAway boss went from Zalora chief to starting investment robo-advisory from scratch​

StashAway co-founder and chief executive officer Michele Ferrario shares how he went from Zalora boss to start-up entrepreneur in Singapore.​

Timothy Kang
Updated Wed, 3 April 2024 at 10:59 am SGT5-min read

SINGAPORE — Would you go from CEO to "zero" to start your own company?

Michele Ferrario, the chief executive and co-founder of digital wealth management app StashAway, didn't earn a salary in the six months after launching the start-up, when he previously earned an annual "six-figure" sum as the CEO of fashion retailer Zalora.

Ferrario, 43, along with StashAway co-founders Freddy Lim and Nino Ulsamer, came together in 2016 to create one of the region's first robo-advisory investment platform. StashAway now boasts over USD1 billion of assets under management (AUM) and a presence in five markets globally.