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Communication
COMMUNICATION is critical for policy. Over the past year, the quantity of public engagement exercises has increased significantly while the quality is harder to assess. Effective communication is also critical for integration.
A powerful feature of communication is the use of labels to categorise, describe and summarise people's attitudes and their expressions.
Take for example the use of the label 'anti-foreigner' to describe what Singaporeans should not be and the sentiments that they should not possess or exhibit. If the label refers to a stereotypical, irrational and unjustified strong opposition towards foreigners, then most Singaporeans are certainly not anti-foreigner.
If we fail to acknowledge their concerns and the issues underlying their angst, then using labels such as 'anti-foreigner' and 'xenophobic' may actually contribute to producing such sentiments in more Singaporeans. We need fairer descriptions of foreigners, but also fairer descriptions of Singaporeans.
Communication on integration issues, especially in management of adverse cases, should be proactive, prompt and practical, not patronising, preachy or provocative.
The style and not just substance of communication affects whether Singaporeans view the communicator as principled and adaptive, or proud and arrogant. The former type of communicator, but not the latter, will be effective in explaining, persuading, motivating and influencing people.
Communication needs to first address Singaporeans' belief that some policies fail citizens and their feelings that citizens are unfairly treated. Failing to do so will reinforce the perception that policymakers are not connected to the ground and do not care.
DAVID CHAN
Director, Behavioural Sciences Institute &
Professor of Psychology at SMU
COMMUNICATION is critical for policy. Over the past year, the quantity of public engagement exercises has increased significantly while the quality is harder to assess. Effective communication is also critical for integration.
A powerful feature of communication is the use of labels to categorise, describe and summarise people's attitudes and their expressions.
Take for example the use of the label 'anti-foreigner' to describe what Singaporeans should not be and the sentiments that they should not possess or exhibit. If the label refers to a stereotypical, irrational and unjustified strong opposition towards foreigners, then most Singaporeans are certainly not anti-foreigner.
If we fail to acknowledge their concerns and the issues underlying their angst, then using labels such as 'anti-foreigner' and 'xenophobic' may actually contribute to producing such sentiments in more Singaporeans. We need fairer descriptions of foreigners, but also fairer descriptions of Singaporeans.
Communication on integration issues, especially in management of adverse cases, should be proactive, prompt and practical, not patronising, preachy or provocative.
The style and not just substance of communication affects whether Singaporeans view the communicator as principled and adaptive, or proud and arrogant. The former type of communicator, but not the latter, will be effective in explaining, persuading, motivating and influencing people.
Communication needs to first address Singaporeans' belief that some policies fail citizens and their feelings that citizens are unfairly treated. Failing to do so will reinforce the perception that policymakers are not connected to the ground and do not care.
DAVID CHAN
Director, Behavioural Sciences Institute &
Professor of Psychology at SMU