Yet another Government-linked organisation is teaming up with Nas Daily – or Nuseir Yassin – after the prominent vlogger made waves here last month by calling Singapore an “almost perfect” country.
Nas received backlash during his trip here last month when some Singaporeans felt that the upbeat videos he made about the nation do not capture the reality of living here. Nas sparked a massive uproar when he lashed out at Singaporeans, calling them “crybabies,” after he was criticised for calling Singapore an “almost perfect country” in one such video.
Interestingly, Nas’ videos during his last trip here led some to believe that he is sponsored by the Government to come to the country and make videos praising the nation. An impassioned Nas responded to the speculation then and rebutted that his Singapore videos “are 100% not sponsored by anyone”.
Revealing that he “came here by myself, spent my own money, to make my own videos about your country”, Nas added that it is “disheartening to see people discredit my work because of unfounded allegations”. He firmly emphasised then that his videos were not made for “any government, company or tourism board”.
Then, a few weeks later, the Infocomm Media Development Authority (IMDA) – a statutory board under the Singapore Government’s Ministry of Communications and Information – announced that Nas will be partnering them for the Singapore Media Festival, where he will speak and “mentor some videomakers in Singapore”.
Nas now appears to be working with labour movement-linked NTUC Income, as well.
Nas is fronting NTUC Income’s retirement campaign and is helping the Government-linked organisation promote the company’s insurance products. NTUC Income’s chief marketing officer Marcus Chew told finance website Marketing that Nas was selected to front the campaign since he excels in explaining complex issues through short yet “engaging” videos.
Titled “Product Videos Made Simple,” the promotion campaign was apparently conceptualised by an in-house team at NTUC Income and will apparently draw “Uniquely Singapore” insights that Singaporeans can relate to in order to explain insurance.
Revealing that the NTUC Income is working to move away from traditional methods of product illustration and that Nas Daily channel’s style of content sharing will help provide a “cut-through” for NTUC Income’s brand name and its products, Chew said:
“Insurance and financial planning concepts can be challenging to grasp. Hence, we are constantly on a look out for refreshing ways to present these concepts and perspectives in clear and entertaining ways that resonate with the masses.”
The first video of the series, entitled “RevoRetire”, has already been published and has garnered over 25,000 views on Facebook. A second video featuring Nas will be released on 1 Nov.
http://theindependent.sg/yet-another-government-linked-organisation-teams-up-with-nas-daily/
