Nielsen Global Consumer Confidence Survey

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Nielsen Global Consumer Confidence Survey

What is the degree of your optimism about the overall state of the economy? How confident are you about the stability of your household income? Quite high, and, very, are respective answers to the above questions, by the looks of it.

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India has done exceedingly well in the latest edition of Nielsen Global Consumer Confidence Index, rebounded to reach its highest level since the third quarter of 2007, providing the most definitive sign that India is fast recovering from the economic downturn.

Now, just for a moment, let us try to lay down a basic functioning structure of a Consumer Confidence survey. If consumer confidence is higher, consumers boost the economic expansion of a country by doing more purchases. However, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy.
Last year’s Consumer Confidence report looked promising after a gloomy days of recession.

“The BRIC and Asian markets have recorded the greatest jumps in Consumer Confidence Indices in the past three months.

Consumer confidence in India jumped 13 Index points, and climbed 9 points in Japan, South Korea, Hong Kong and Indonesia. Consumer confidence rose 8 Index points in Taiwan and Brazil, and 7 points in Singapore, Turkey, Russia, Philippines and the UK.

The only exceptions to this upswing were in the USA and New Zealand, which held flat in the second quarter, with Germany the only country to register a decline of one Index point,” Jonathan Banks, Business Insights Director, The Nielsen Company was quoted as saying.
 
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