Before the launch, J'den was the most anticipated project. It was evident from the 1,261 cheques collected over the past fortnight as expressions of interest ahead of this weekend's launch. The project was. 3.4 times subscribed.
It also saw strong visitorship across the entire preview period, with 7,000 visitors on the first weekend alone, notes Ken Low, managing partner of SRI.
J'den's main draw is its location within JLD. The government has envisioned JLD as the largest mixed-used business district outside the city centre. "J'den is located at Jurong Gateway, poised to be the second CBD," says Mark Yip, CEO of Huttons Asia.
The development will also be directly connected to the Jurong East MRT interchange station via J-Walk, a covered and elevated pedestrian crossing. Four MRT lines will eventually serve JLD.