GSS 2011 generated $830.7 million sales in its first month

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IT'S not over yet, but it looks like this year's Great Singapore Sale (GSS) could be set to rack up some impressive customer spending figures.

A MasterCard survey of the sale's first month showed cardholders splashed out a total of $830.7 million - 49 per cent more than in the same period last year.

Experts told The Straits Times the rise could be due to the feel-good factor created by Singapore's buoyant economic performance and a positive outlook in the labour market.

The figures - which covered May 27 to June 25 - were only for MasterCard holders.

They showed the bulk of spending came from Singapore-based cardholders, with restaurants their top spending destination.

But tourists were also flashing the plastic. They spent $277.9 million - 43 per cent more than in the first month of last year's sale, with Americans, Malaysians and Australians leading the spending charge. The sale lasts until July 24.
 
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