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Focus on mixue and magnum.
Reuters
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Magnum, which will command more than a fifth of the US$87 billion global ice cream market, is betting on the allure of indulgent snacks. (EPA Images pic)
LONDON: Magnum Ice Cream Company traded at €12.96 per share in its Amsterdam debut today, implying a market capitalisation of €7.93 billion (US$9.24 billion), as it finalised a long-awaited spinoff from Unilever.
Unilever is shedding a business unit whose cold supply chain demands more complex operations than its other food brands, let alone personal care products like Dove soap and Axe deodorant.
Magnum, meanwhile, is counting on a pure focus on ice cream to improve productivity.
Magnum ice cream valued at US$9.2bil in Amsterdam listing
Magnum ice cream valued at US$9.2bil in Amsterdam listing
40 mins agoReuters
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Magnum, now the world’s largest standalone ice cream business and home to brands including Wall’s and Cornetto, is also listing in London and New York.
Magnum, which will command more than a fifth of the US$87 billion global ice cream market, is betting on the allure of indulgent snacks. (EPA Images pic)
LONDON: Magnum Ice Cream Company traded at €12.96 per share in its Amsterdam debut today, implying a market capitalisation of €7.93 billion (US$9.24 billion), as it finalised a long-awaited spinoff from Unilever.
Unilever is shedding a business unit whose cold supply chain demands more complex operations than its other food brands, let alone personal care products like Dove soap and Axe deodorant.
Magnum, meanwhile, is counting on a pure focus on ice cream to improve productivity.
