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US burger joint Five Guys to open in Singapore
Move over Shake Shack. Another iconic American burger joint is coming to town.
The Five Guys franchise, slated to open its first outlet in the last quarter of this year, will be brought in by lifestyle company Zouk Group. It will add to the slew of high-profile openings in the food and beverage scene this year.
Details of its location in a "central" area will be released soon, says Mr Andrew Li, 36, chief executive officer of the Zouk Group in an exclusive interview with The Straits Times.
Five Guys was founded in Arlington, Virginia, in 1986, by the Murrell family and named after their five sons. It was run as a family business until 2003, when they went into franchising.
The brand now has more than 1,600 restaurants worldwide across the United States, Europe, Middle East and Asia. Its first Asian outpost in Hong Kong opened in November last year.
Five Guys is known for its customisable beef burgers as well as hotdogs, sandwiches and milkshakes. The menu in Singapore will be the same as that in the US and Hong Kong.
However, as the outlet will serve alcohol such as craft beer, it will not be halal-certified, unlike outlets in the Middle East.
On the prospect of opening more outlets, he says: "There will defi-nitely be more than one outlet here, depending on how many the market can sustain. Opening too many at the beginning can result in the outlets cannibalising one another."
Move over Shake Shack. Another iconic American burger joint is coming to town.
The Five Guys franchise, slated to open its first outlet in the last quarter of this year, will be brought in by lifestyle company Zouk Group. It will add to the slew of high-profile openings in the food and beverage scene this year.
Details of its location in a "central" area will be released soon, says Mr Andrew Li, 36, chief executive officer of the Zouk Group in an exclusive interview with The Straits Times.
Five Guys was founded in Arlington, Virginia, in 1986, by the Murrell family and named after their five sons. It was run as a family business until 2003, when they went into franchising.
The brand now has more than 1,600 restaurants worldwide across the United States, Europe, Middle East and Asia. Its first Asian outpost in Hong Kong opened in November last year.
Five Guys is known for its customisable beef burgers as well as hotdogs, sandwiches and milkshakes. The menu in Singapore will be the same as that in the US and Hong Kong.
However, as the outlet will serve alcohol such as craft beer, it will not be halal-certified, unlike outlets in the Middle East.
On the prospect of opening more outlets, he says: "There will defi-nitely be more than one outlet here, depending on how many the market can sustain. Opening too many at the beginning can result in the outlets cannibalising one another."
