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Does a CEO need to have a personality? The Singapore Airlines case study.

Confuseous

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In the same way, we have to ask, why did the board of Singapore Airlines choose such a colourless personality to lead what is in effect the pride of a country’s asset – it’s national airline? Someone whose first media interview as CEO involved his press manager sitting next to him and virtually coaxing the replies out of him, when a core skill of any leader was to tell the story. Any number of worldly wise executives could have handled the press naturally as part of his job as chief executive. A crew member on board a flight on his own airline could not describe the CEO beyond saying that he “walked from his seat to the toilet and back” the entire flight.

A brand like Singapore Airlines could have attracted just about the best potential CEO talent from around the world. Someone who by virtue of personality could have energized the entire team, like some of the previous chief executives have. Mention the names Chew Choon Seng or Cheong Choong Kong, and the faces of the older staff who remembered them would light up. They attribute adjectives, some complimentary, some colourful. But for better or worse, these were personalities that were engaged with their organization, and this is the point.

In asking this question, “what was the board thinking about” we get a clearer picture of the real source of this organisation’s future ability to keep up with the competition.

- http://www.emmanueldaniel.com/?p=807
 
Too much personality may not be a good thing for a CEO. ;)

[video=youtube;e8M6S8EKbnU]https://www.youtube.com/watch?v=e8M6S8EKbnU[/video]
 
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