Chinese Foxconn swallowed Sharp Camera now w RED to make 8K cheap to kill Japs

[tun_dr_m]

They are killing Nikon & Canon & Sony for sure!

RED is the very top camera used by Hollywood & Broadway & all highest professional users above Japs camera users' range. Now they want to work with Chinese maker famous for mass production of Apple (Gay) iPhones.

https://www.theverge.com/circuitbre...6/red-foxconn-potential-8k-camera-partnership


Foxconn wants to make RED cameras $20,000 cheaper
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By Jacob Kastrenakes@jake_k Feb 13, 2018, 12:09pm EST
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RED, one of the biggest names in digital cinema cameras, may end up working with a huge and high-volume manufacturer to bring the cost of its usually very pricey cameras way down. According to Nikkei, manufacturer Foxconn is trying to partner with RED to produce high-quality 8K cameras that are much cheaper than those on sale today.

“We will make cameras that will shoot professional-quality films in 8K resolution but at only a third of current prices and a third of current camera sizes,” Foxconn chairman Terry Gou said yesterday at a holiday party, according to Nikkei.

An 8K RED camera currently costs almost $30,000
Gou said that Foxconn is in talks with RED to form a joint venture or partnership to produce more affordable cameras. That means this isn’t a done deal yet — RED has yet to comment on the potential partnership — but the prospect is still exciting for anyone who’s ever looked at the purchase price for an EPIC-W: the 8K camera sells for $29,500, and that’s before you add on batteries, storage, lenses, and the many other accessories you need to get it running.

Foxconn, which is known for assembling iPhones, is apparently trying to branch out to reduce its reliance on Apple. Half of the manufacturer’s sales reportedly come from assembling Apple products, so weakened iPhone demand or a potential decision by Apple to switch manufacturers are serious threats to the company’s current position.

Even if the partnership comes together, it’s not entirely clear what we’d get. Gou hints at a $10,000 cinema camera, but it’s unlikely that two-thirds of a camera’s price are parts and manufacturing. Much of the value from a RED camera is the technology inside it, including its ability to naturally process color, and that’s a big part of why buyers are paying more.

Just as importantly, this still won’t make cinema-quality cameras widely attainable; even at $10,000, there’s still thousands (or tens of thousands) of dollars of additional equipment needed to build out the camera to a usable state. So things would be getting cheaper and come within reach for more productions (especially with rentals), but Foxconn still seems to think of 8K cinema cameras as expensive, specialty products.


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[tun_dr_m]

https://techcrunch.com/2018/02/12/f...h-red-to-make-cheaper-and-smaller-8k-cameras/

Foxconn is working with RED to make cheaper and smaller 8K cameras
Posted yesterday by Devin Coldewey

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Next Story

Foxconn, AKA Hon Hai Precision Industry, AKA the company that made your iPhone, is working with digital cinema pioneer RED to create affordable 8K cameras, the company announced. Chairman Terry Gou told reporters in Taipei, the Nikkei’s among them, that the goal is to reduce both the price and the size of such camera systems by two-thirds.

Considering you can shoot 4K on the tiny sensor of a mobile phone these days, it’s not actually much of a surprise that small-factor 8K is a focus for a major hardware manufacturer. Pretty soon it’ll be a standard feature on flagship phones.

Of course, Gou said nothing to suggest that the image quality would be worth it. A sensor that records at that resolution may be an integral part of an 8K system, but there’s much more to it than that. For one thing, to capture a decent image, you’ll need some serious glass in front of it — lenses for consumer-level products simply aren’t made with the kind of precision necessary for that level of detail. Cinema glass is five figures to start.

Honestly that’s just the start. In addition to the glass, you’ll need a very fast, effective image processor and a whole lot of storage — even compressed, an 8K video may be 10 to 20 times larger than a 1080p one. Then you’ll need to color and edit… and after all that, most people will be unable to tell the difference between it and normal HD.

But digital cinema is more than people taking videos of their friends doing karaoke. More and cheaper cameras shooting reasonably good footage at 8K is great news for directors who want multiple angles, VFX artists who always want more pixels, operators whose backs are breaking from carrying heavy 8K gear and producers who need to keep costs low. Sometimes two decent cameras are better than one great one (but not always).

RED has straddled that line, with gear generally too expensive for people who aren’t actually filmmakers (think $15-30,000), but often considerably cheaper than competition from the likes of Arri and Panavision (think higher). Apparently the two are in talks to create a joint venture or partnership to produce these theoretical cameras, as part of an effort by Foxconn to differentiate its holdings a bit.

I’ve contacted RED for more info and will update this post if I hear back.

Featured Image: RED

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[tun_dr_m]

https://tw.news.yahoo.com/富士康將與-red-聯手打造更小-更便宜的-8k-020000115.html

富士康將與 RED 聯手打造更小、更便宜的 8K 相機

Engadget中文版
265 人追蹤
Sanji Feng
2018年2月14日 上午10:00

RED 的 8K 相機素來都以「貴」字著稱，不過在富士康的幫助下，他們未來或許會有更「平價」一些的新品。富士康老總郭台銘日前在接受日經採訪時透露，雙方接下來計畫一起打造「價格和尺寸都是現有產品三分之一的專業品質 8K 解析度相機」。如果是以 RED 目前產品線中約 1.5kg、售價三萬美元的 Epic-W 8K（題圖中這台）為比較對象，那兩家公司正在開發的新機說不定能達到 500g 重、賣一萬美元的水平。尤其在重量上，可是已經勝過了許多單眼呢。

挺進 8K 相機領域是富士康向手機市場外擴張計畫的一部分，行動行業這幾年的發展在他們看來有些停滯不前。除此之外，富士康還將大力投資之前收購的 Sharp，後者旗下的顯示面板和用於相機、電視中影像感光器的晶片技術都是富士康未來要加以利用的重要業務。「我們準備進一步降低這些（晶片）的價格，這是我們今年的重要目標和計畫。」郭台銘說道。與此同時，子公司富士康工業互聯網（FII）也將觸角伸向了雲端業務，客戶名單中已經出現了 Apple、Amazon、Cisco、Dell、HP、Lenovo 這些大廠商的名字。

而在 RED 這邊，過去一直很強調旗下產品「美國製造」的屬性，不知跟富士康的合作會不會改變這一點。是說，RED 的 Hydrogen 手機計畫是在今年夏天推出，雖然目前還不清楚它究竟是在哪裡生產，但要賭的話，富士康中國大陸工廠的可能性應該不低。

最後，隨著電視台對高解析度影像的接納度越來越高，以及 2020 東京奧運會這樣的重大活動日趨臨近，市場對 8K 的需求自然也是與日俱增。在這樣的前提下，RED 針對不同市場放下身段的做法就變得可以理解。新出的「平價」機可以擴大品牌的影響力，但同時 RED 在產品上多半也會捨棄一些東西，這樣才不至於蠶食太多自家高階機種的份額對吧？


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[halsey02]

Have not played around with cameras for a damn long time; how about Hasablad or Mamiya, of the high end cameras makers.

 

[nephew_yap]

8K is damn huge format. Too few people have / can afford that type of display. Only Cinema or Advertising will have. 4K already common. FHD is getting outdated.