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On December 6th, Sushiro opened its first two stores in Shanghai, and crowds lined up for more than ten hours just to get a seat.
Videos quickly spread online showing massive queues despite years of state propaganda urging Chinese citizens to boycott Japanese brands.
The long lines were seen as a direct contrast to the government’s attempts to control public sentiment toward Japan.
One Chinese customer even joked that the CCP’s ban had backfired because “it’s really delicious, no wonder it’s so popular.”
Comments across social media mocked the government, with some saying the CCP “can’t even stop people from eating sushi.”
More observers noted that ordinary Chinese are showing support for Japan in their own quiet ways, no matter how hard the CCP tries to restrict them.
This unexpected surge of enthusiasm for Sushiro has sparked debate about how disconnected the government is from everyday Chinese citizens.
Videos quickly spread online showing massive queues despite years of state propaganda urging Chinese citizens to boycott Japanese brands.
The long lines were seen as a direct contrast to the government’s attempts to control public sentiment toward Japan.
One Chinese customer even joked that the CCP’s ban had backfired because “it’s really delicious, no wonder it’s so popular.”
Comments across social media mocked the government, with some saying the CCP “can’t even stop people from eating sushi.”
More observers noted that ordinary Chinese are showing support for Japan in their own quiet ways, no matter how hard the CCP tries to restrict them.
This unexpected surge of enthusiasm for Sushiro has sparked debate about how disconnected the government is from everyday Chinese citizens.
