NEW: Chinese automaker appears to try recreating the viral Range Rover "Stairway to Heaven" climb, crashes through guardrail.
Chery Automobile has apologized after the crash at Tianmen Mountain in Zhangjiajie, China.
The company is promising to pay for a complete repair of the damage.
"The outcome has exposed our insufficient assessment of potential risks and lapses in detail control during the planning and execution of this test," they reportedly said in a statement.
The stairway is a total of 999 steps.