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Coffeeshop Chit Chat - Breast cancer campaign uses body paint o</TD><TD id=msgunetc noWrap align=right> </TD></TR></TBODY></TABLE><TABLE class=msgtable cellSpacing=0 cellPadding=0 width="96%"><TBODY><TR><TD class=msg vAlign=top><TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR class=msghead><TD class=msgbfr1 width="1%"> </TD><TD><TABLE border=0 cellSpacing=0 cellPadding=0><TBODY><TR class=msghead vAlign=top><TD class=msgF width="1%" noWrap align=right>From: </TD><TD class=msgFname width="68%" noWrap>metalslug84 <NOBR></NOBR> </TD><TD class=msgDate width="30%" noWrap align=right>Sep-10 8:45 am </TD></TR><TR class=msghead><TD class=msgT height=20 width="1%" noWrap align=right>To: </TD><TD class=msgTname width="68%" noWrap>ALL <NOBR></NOBR></TD><TD class=msgNum noWrap align=right> (1 of 7) </TD></TR></TBODY></TABLE></TD></TR><TR><TD class=msgleft rowSpan=4 width="1%"> </TD><TD class=wintiny noWrap align=right>38668.1 </TD></TR><TR><TD height=8></TD></TR><TR><TD class=msgtxt>http://www.asiaone.com/Health/News/Story/A1Story20100910-236541.html
Fri, Sep 10, 2010
The Star/Asia News Network
Breast cancer campaign uses body paint on nude models
A CARTOON character squeezing a nipple and another painted with breasts as its head are part of a controversial campaign in Singapore to prevent breast cancer, reported Sin Chew Daily.
The campaign with the tagline "Are you obsessed with the right things?", was launched by the Breast Cancer Foundation in order for women not to take their health for granted.
Besides the cartoon characters, it also featured the buttocks of a woman painted on bare breasts.
Foundation general manager Christine Ang said it was satisfied with the advertisements as these had clearly sent out the message to women.
The advertisments' creative director, Thomas Yang, said its team found that many women were obsessed with their appearance, such as their hair, pimples or weight.
"So our team decided to use the naked female body as a canvas to capture public attention and focus on the right part of their body," he added.
Are you more concerned with having a bad hair day than with breast cancer? Breast Cancer Foundation's new advertising campaign features body painting on a live model depicting women's obsession with various parts of their appearance. (Photo: Breast Cancer Foundation and DDB)
Poster for the Breast Cancer Foundaton's annual breast cancer awareness campaign. This particular poster highlights the obsession women have with pimples, suggesting that women should be similarly concerned with their breast health. (Photo: Breast Cancer Foundation and DDB)
Poster for the Breast Cancer Foundation's annual breast cancer awareness campaign. This particular poster foregrounds the inordinate attention some women pay to their figure at the expense of their breast health. (Photo: Breast Cancer Foundation and DDB)
Fetishising women's bodies? The Breast Cancer Foundation's latest poster campaigns have raised eyebrows for their unusual concept. (Photo: Breast Cancer Foundation and DDB)
Are such ads effective in highlighting to women the importance of early detection of breast cancer? Some argue that the unconventional approach will garner attention and generate action, while others claim this actually promotes the objectifying of the female body. (Photo: Breast Cancer Foundation and DDB)
Are you more worried about a pimple or Paget's disease? Paget's disease is a form of breast cancer that affects the nipple. (Photo: Breast Cancer Foundation and DDB)
Are such ads effective in highlighting to women the importance of early detection of breast cancer? Some argue that the unconventional approach will garner attention and generate action, while others claim this actually promotes the objectifying of the female body. (Photo: Breast Cancer Foundation and DDB)
Bosoms or buttocks? Tasteful or tacky? (Photo: Breast Cancer Foundation and DDB)
(Photos: Breast Cancer Foundation and DDB)
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Fri, Sep 10, 2010
The Star/Asia News Network
Breast cancer campaign uses body paint on nude models
A CARTOON character squeezing a nipple and another painted with breasts as its head are part of a controversial campaign in Singapore to prevent breast cancer, reported Sin Chew Daily.
The campaign with the tagline "Are you obsessed with the right things?", was launched by the Breast Cancer Foundation in order for women not to take their health for granted.
Besides the cartoon characters, it also featured the buttocks of a woman painted on bare breasts.
Foundation general manager Christine Ang said it was satisfied with the advertisements as these had clearly sent out the message to women.
The advertisments' creative director, Thomas Yang, said its team found that many women were obsessed with their appearance, such as their hair, pimples or weight.
"So our team decided to use the naked female body as a canvas to capture public attention and focus on the right part of their body," he added.
Are you more concerned with having a bad hair day than with breast cancer? Breast Cancer Foundation's new advertising campaign features body painting on a live model depicting women's obsession with various parts of their appearance. (Photo: Breast Cancer Foundation and DDB)
Poster for the Breast Cancer Foundaton's annual breast cancer awareness campaign. This particular poster highlights the obsession women have with pimples, suggesting that women should be similarly concerned with their breast health. (Photo: Breast Cancer Foundation and DDB)
Poster for the Breast Cancer Foundation's annual breast cancer awareness campaign. This particular poster foregrounds the inordinate attention some women pay to their figure at the expense of their breast health. (Photo: Breast Cancer Foundation and DDB)
Fetishising women's bodies? The Breast Cancer Foundation's latest poster campaigns have raised eyebrows for their unusual concept. (Photo: Breast Cancer Foundation and DDB)
Are such ads effective in highlighting to women the importance of early detection of breast cancer? Some argue that the unconventional approach will garner attention and generate action, while others claim this actually promotes the objectifying of the female body. (Photo: Breast Cancer Foundation and DDB)
Are you more worried about a pimple or Paget's disease? Paget's disease is a form of breast cancer that affects the nipple. (Photo: Breast Cancer Foundation and DDB)
Are such ads effective in highlighting to women the importance of early detection of breast cancer? Some argue that the unconventional approach will garner attention and generate action, while others claim this actually promotes the objectifying of the female body. (Photo: Breast Cancer Foundation and DDB)
Bosoms or buttocks? Tasteful or tacky? (Photo: Breast Cancer Foundation and DDB)
(Photos: Breast Cancer Foundation and DDB)
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