Aussie Developer say Trump Brand Image abit too heavy taste for mass market

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Australia’s Trump Tower plans scrapped as developer says brand has become ‘toxic’​

Lex Harvey, CNN
Wed, 13 May 2026 at 11:46 AM SGT
3 min read
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An artist's impression of the Trump Tower planned for the Gold Coast, Australia. - The Trump Organization and Trump Hotels
Plans to build Australia’s first Trump Tower have been scrapped just three months after it was announced, with the local developer saying the Trump brand has become “toxic.”

“Let’s just say that with the Iran war and everything else, the Trump brand was increasingly unpopular in Australia,” David Young, CEO of Altus Property Group, told CNN in a statement.

The 91-story Trump International Hotel & Tower Gold Coast was billed as Australia’s tallest tower, featuring a 285-room luxury hotel, high-end retail plaza, restaurants and residential apartments finished to Trump specifications, according to a February press release from Altus announcing the deal.