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https://www.rt.com/business/470756-china-nation-brand-value/
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China’s nation brand surges 40% to almost $20 TRILLION
12 Oct, 2019 06:08 / Updated 7 hours ago
© pexels.com
A report released this week by London-based brand consultancy Brand Finance said China continues to grow at a very healthy rate despite trade tensions with the United States.
According to the study, the country’s nation brand value increased by 40.4 percent to $19.5 trillion from 2018 to 2019.
It said that despite expectations of a slowdown, China’s brand value has benefited from the success of some of its most dominant and valuable brands, including ICBC, Huawei, and Alibaba. The companies embraced strong marketing strategies adopted by their international counterparts.
See Brand Finance's other Tweets
The US, which has been the long-standing leader in the ranking, recorded a brand value growth of only seven percent over the past year.
The average year-on-year nation brand value growth of developing economies was 13.9 percent, compared with a mere 0.4 percent for developed economies.
“With general stagnation in Europe and North America, nations from the Middle East and Africa have claimed 11 out of the top 20 spots for brand value growth this year,” said CEO of Brand Finance David Haigh.
ALSO ON RT.COMChina adds over 100 tons of gold to its coffers this year amid ongoing trade war with US
He noted that although the US retained its position as leader among the world’s 100 most valuable nation brands, second-ranked China is nevertheless narrowing the gap, as it continues to grow against all odds.
According to the report, the difference in value between the two nations’ brands has dropped from 12 trillion dollars in 2018 to just over 8 trillion dollars in 2019.
For more stories on economy & finance visit RT's business section
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HomeBusiness News
China’s nation brand surges 40% to almost $20 TRILLION
12 Oct, 2019 06:08 / Updated 7 hours ago
© pexels.com
- 37
A report released this week by London-based brand consultancy Brand Finance said China continues to grow at a very healthy rate despite trade tensions with the United States.
According to the study, the country’s nation brand value increased by 40.4 percent to $19.5 trillion from 2018 to 2019.
It said that despite expectations of a slowdown, China’s brand value has benefited from the success of some of its most dominant and valuable brands, including ICBC, Huawei, and Alibaba. The companies embraced strong marketing strategies adopted by their international counterparts.
Brand Finance@BrandFinance
https://twitter.com/BrandFinance/status/1182614351737434113
Most valuable Nation #brands revealed!
- Developing economies see 30x faster growth than developed ones
- China closing gap behind US, brand value up 40%
- Japan overtakes UK in 4th spot
- Singapore remains world’s strongest BSI score 90.5/100
REPORT: https://brandirectory.com/reports/nation-brands-2019 …
4
7:10 PM - Oct 11, 2019
Twitter Ads info and privacy
See Brand Finance's other Tweets
The US, which has been the long-standing leader in the ranking, recorded a brand value growth of only seven percent over the past year.
The average year-on-year nation brand value growth of developing economies was 13.9 percent, compared with a mere 0.4 percent for developed economies.
“With general stagnation in Europe and North America, nations from the Middle East and Africa have claimed 11 out of the top 20 spots for brand value growth this year,” said CEO of Brand Finance David Haigh.
ALSO ON RT.COMChina adds over 100 tons of gold to its coffers this year amid ongoing trade war with US
He noted that although the US retained its position as leader among the world’s 100 most valuable nation brands, second-ranked China is nevertheless narrowing the gap, as it continues to grow against all odds.
According to the report, the difference in value between the two nations’ brands has dropped from 12 trillion dollars in 2018 to just over 8 trillion dollars in 2019.
For more stories on economy & finance visit RT's business section
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