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KFC to trial 3D printed lab-produced chicken nuggets to reach health-conscious consumers
https://www.marketing-interactive.c...n-nuggets-to-reach-health-conscious-consumers
KFC is pushing the boundaries with its innovation by developing a 3D bioprinting technology to create chicken meat in partnership with 3D Bioprinting Solutions research laboratory. The project, which aims to create the world's first laboratory-produced chicken nuggets, came about in response to the growing popularity of a healthy lifestyle and nutrition. It was also a result of the annual increase in demand for alternatives to traditional meat and the need to develop more environmentally friendly methods of food production.
According to KFC, the laboratory-produced chicken nuggets will be "as close as possible" in both taste and appearance to the original KFC product, while being more environmentally friendly to produce than ordinary meat.
https://www.marketing-interactive.c...n-nuggets-to-reach-health-conscious-consumers
KFC is pushing the boundaries with its innovation by developing a 3D bioprinting technology to create chicken meat in partnership with 3D Bioprinting Solutions research laboratory. The project, which aims to create the world's first laboratory-produced chicken nuggets, came about in response to the growing popularity of a healthy lifestyle and nutrition. It was also a result of the annual increase in demand for alternatives to traditional meat and the need to develop more environmentally friendly methods of food production.
According to KFC, the laboratory-produced chicken nuggets will be "as close as possible" in both taste and appearance to the original KFC product, while being more environmentally friendly to produce than ordinary meat.
