周大福 versus 周生生

NanoSpeed

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The streets of Tsim Sha Tsui and Mongkok are filled with jewelry shops of 周大福 and 周生生. Does anyone know if they are related ?

There are not many people buying jewelry, but these shops seem to occupy the most expensive shop spaces around Hong Kong and Macau.

Is 周生生 the son of 周大福 ?
 
周大福 is the real deal.

The other is copycats like many gods in this world.
 
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