krispy kreme

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    My article in Mumbrella Asia: In defence of Singapore’s ‘kiasu’ queuers

    I talk about Singaporeans queuing for product launches such as McDonald's Hello Kitty promo that begins today, Krispy Kreme's opening day launch, Laduree's macarons and Tim Ho Wan's pork buns. I discuss how queuing for hours can be a virtue instead of a social disgrace...
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