New president must be able to promote Brand Singapore

Who is best in marketing and public relations?

The Singapore brand, should ideally have one main quality, called the brand attribute that is distinctive if not unique and memorable; the brand needs to be backed up by actions and behaviour that can be observed (seen & experienced through a real-life customer); the brand must have consistency - a good track records, helps!; Connection, the brand must be presented in a way that people can and would want to be affiliated with...

So I think Nathan has failed badly cos he seems to promote only his Prata brand of keeping silent?

depeche said:

So I think Nathan has failed badly cos he seems to promote only his Prata brand of keeping silent?

Click to expand...

Didn't Nathan brave the storm, pluck Singaporeans from the jaws of death when he made that all-important decision to turn the key to our reserves without which the entire nation would have been drown in a prolonged recession ?

It costs us $50 million though.