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Thread: Passion Made Possible

  1. #21
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    Default Re: Passion Made Possible

    Wahlan eh. This isn't just about the lack of imagination, it's about deteriorating English standards as well.

    There's passion and there's passion. It's one thing talking about passion in art or music or one's vocation; quite another associating 'passion' with the tourism industry. Everyone with an elementary education in the language knows that 'passion and tourism' can only refer to one thing in industry parlance: the sex trade.

    There's no such thing as the 'passionate tourist'. There are only passionate and sex-crazed chiongsters, paedophiles, porn purveyors and bride-seekers. Do we really want to attract these people?

  2. #22
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    Default Re: Passion Made Possible

    Sinkies are the least passionate bunch of people in this world.

    Tagline should be like "Mo Money Mo Honey"
    PM Lee Kuan Yew: “Whoever governs Singapore must have that iron in him. Or give it up. This is not a game of cards. This is your life and mine. I’ve spent a whole lifetime building this and as long as I’m in charge, nobody is going to knock it down.”
    #Hatersgonnahate

  3. #23
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    Default Re: Passion Made Possible

    The agency that came up with this probably did this to prove a point - that we do not know what good looks like.

    Quote Originally Posted by yellowarse View Post
    Wahlan eh. This isn't just about the lack of imagination, it's about deteriorating English standards as well.

    There's passion and there's passion. It's one thing talking about passion in art or music or one's vocation; quite another associating 'passion' with the tourism industry. Everyone with an elementary education in the language knows that 'passion and tourism' can only refer to one thing in industry parlance: the sex trade.

    There's no such thing as the 'passionate tourist'. There are only passionate and sex-crazed chiongsters, paedophiles, porn purveyors and bride-seekers. Do we really want to attract these people?

  4. #24
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    Default Re: Passion Made Possible

    Tourists come here to eat $200 bbq stingray at Newton, take selfies at MBS and fuck off.

    Passion where? No local culture and arts scene to showcase

  5. #25
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    Default Re: Passion Made Possible

    The only passion is when u look at your CPF statement like Lim Shit Say and cry
    PM Lee Kuan Yew: “Whoever governs Singapore must have that iron in him. Or give it up. This is not a game of cards. This is your life and mine. I’ve spent a whole lifetime building this and as long as I’m in charge, nobody is going to knock it down.”
    #Hatersgonnahate

  6. #26
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    Default Re: Passion Made Possible

    This appears to the part of the Passion campaign. See the bottom - from STB. How this is connected to bring in tourists is rather puzzling. Are tour guides going to covers these crafts. We are just wasting taxpayers money.

    http://www.straitstimes.com/lifestyl...xtor=CS12-104-[Content_Recommendation]-[Content_Recommendation]

    Wah King Furniture: Father and son keep the legacy alive

    PUBLISHEDAUG 16, 2017, 4:00 AM SGT

    There are over five million of us that live within the compact geography of our multi-cultural nation. The result is a diverse landscape of capabilities and aspirations, some of which have lasted longer than others. In the second of a three-part series, we tell the story of “Living Legacies” – individuals or families whose passions have stood the test of time. This is the story of a three-generational furniture workshop, Wah King Furniture Making.
    The air in the Wah King Furniture workshop is a mix of sawdust, varnish and sweat. Craftsmen, in singlets white as their hair, are engrossed in hammering and painting, restoring pieces bound for homes, or even cafes where avocado toast might be served.

    Mr Du Wah King, 81, strides through the two-storey factory barefoot, oblivious to splinters and spare parts littering the floor. He is the boss. But you would not know it watching him gracefully weave between machinery and men, leafing through invoices for pending orders.

    The master carpenter began his journey as a teen-age apprentice to his father in the 1950s, in Shanghai, China, making furniture. When he reached his 30s, in the 1970s, he moved his family from Shanghai to Hong Kong; and after a few years, they migrated to Singapore, where he established Wah King Furniture.

    Today, the elder Du personally handles jobs for customers needing to repair old furniture, or custom-make new pieces. Sales and marketing, the front-end part of the family business, are managed by his son, Kenneth.


    Through the lens of the younger Du, Wah King Furniture has the potential to grow its reputation for quality workmanship. The 35-year-old hopes to re-introduce traditional methods to the millennial audience.

    In fact, the youngest of three siblings was always enamoured of workshop processes. Like his father, his childhood was spent among carpenters, learning. “I followed my parents around. My father did the woodwork and my mother did varnishing. As my dad is more shy and reserved, I learnt by observing him quietly.”

    He joined his parents at 20, after he completed National Service, passing up the chance to start a car repair business with a buddy. “After all, restoring vintage furniture has become my passion as well. To me, our family brand has sentimental value. It would be a pity to see it go down the drain.”

    Both Dus are proud of their legacy and the longevity of their trade. If there is a secret formula, to the elder Mr Du, it is just to be good as your word. He says in Mandarin: “When a customer places an order, we honour it.”



    Delivering on what sounds simple is, in today’s climate, extremely difficult. Manpower shortage and higher supply costs are perennial worries. But what sets the Dus apart from other operations is a devotion to traditional carpentry techniques — no shortcuts.

    Three years ago, a customer approached Mr Kenneth Du with a set of furniture made from teak and formica: a queen-size bed frame and side drawers, a two-door wardrobe, as well as a dressing table. The 40-year-old ensemble, an heirloom from her great grandparents, needed replacement parts that were no longer available.

    Wah King’s master craftsmen did their finest work, taking nearly a month to complete their detailing. The effort was worth it. When the restored pieces were presented to her, the customer began to cry. At that point, said Kenneth: “It was clear to me that furniture is more than function. And we want to help customers -- with our traditional carpentry methods -- to restore furniture that has sentimental value.”

    Kenneth notes that antique furniture or pieces made in the vintage-style symbolise simpler times, and have become the hallmark of retro-chic interiors that evoke a sense of nostalgia.

    He hopes to build on this demand, and believes the digital age can be kind to age-old businesses like Wah King’s. He keeps pace with current home décor trends, constantly plugged into social media platforms like Instagram and interior design blogs for inspiration. “I find ways to integrate old and new methods of carpentry,” he says.

    Stayers like them can stand out among the far fewer local carpenters and suppliers on the scene today, he reckons. Besides, “there will always be a demand for good quality furniture”.

    He stays in touch with his clients on Facebook, conducts consultations at their homes, and recommends creative ways to highlight talking-point pieces. He also consigns Wah King’s work to trendy vintage retailers such as Hock Siong & Co.


    Both Dus have one thing in common: a determination to retain Wah King’s commitment to its values. Whether that expression takes the form of craftsmanship or business savvy, it remains rooted in a family promise to deliver quality, whatever changes happen around it.

    This story is brought to you by the Singapore Tourism Board.

  7. #27
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    Default Re: Passion Made Possible

    I always thought "Disneyland with the death penalty" was a good tourism tagline for Singapore.

  8. #28
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    Default Re: Passion Made Possible

    Quote Originally Posted by Narong Wongwan View Post
    What a fucked up tagline for tourism.
    Wonder kena saboed by who this time
    I think it's by Viagra's PR team.

  9. #29
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    Default Re: Passion Made Possible

    Got to admit it is better than this mistake:


  10. #30
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    Default Re: Passion Made Possible

    Quote Originally Posted by Rogue Trader View Post
    Got to admit it is better than this mistake:

    Copied from YourSDP.com ?

  11. #31
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    Default Re: Passion Made Possible

    Quote Originally Posted by Bonut View Post
    Copied from YourSDP.com ?
    hmmm.. not sure which came first... perhaps forummer metalslug will be able to confirm

    but i still remember the thread when "Your sinkapore" was officially unveiled. The guy behind this 卖国 tagline was a Aids ridden homosexual who died shortly after.

  12. #32
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    Default Re: Passion Made Possible

    It sounds like there will be a teleport hole direct from Changi to Orchard Towers.

    PASSION MADE POSSIBLE

  13. #33
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    Default Re: Passion Made Possible

    I like the tagline 'Instant Asia" used many years ago. Short, sweet and conjures up different images for different audiences. Thats the problem with these stat boards. A Newbie comes in thinking he is some tourism marketing expert. Gets all these ad agencies to make their fancy pitch to them with long esoteric explanations for the tag line( i've set thru some of these ad agency presentations and the amount of bull is so much more than what a typical Indian cow will discharge in a day). Newbie stat board marketing genius thinks it cool to have something that no one will be able to relate to or understand. So in the end u get this nonsense for which they probably paid a few hundred thousand dollars . In a few years he will move on to he MOF or someting and the cycle is repeated.



    Quote Originally Posted by scroobal View Post
    Imagine top minds from STB and EDB came up with this. And nowhere is the word "Singapore" in the tagline. How the words "passion" and "possible" are associated with Singapore or Singaporeans in any meaningful or even a superficial way is beyond me. Even if they are not related to Singapore how is the tagline even makes sense if you are selling cookies, an experience etc.

    The following words have some level of connections that most people will identify with Singapore readily;
    East, exotic, oriental, melting pot, crossroads, colours and smell, food, rote, pliant, equatorial, urban jungle, heartlands, etc. I am sure there are other words that can do more things.

  14. #34
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    Default Re: Passion Made Possible

    Quote Originally Posted by jw5 View Post
    Tourist goes to Cold Storage.

    Cashier: Got passion?

    Tourist goes to NTUC Fairprice instead.

    Cashier: Got member?
    Farceprice, had stop asking, "Passion"?, " Member", now its, "Pioneer", "Senior Citizen"...

  15. #35
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    Default Re: Passion Made Possible

    Quote Originally Posted by Kotekbengkok View Post
    I like the tagline 'Instant Asia" used many years ago. Short, sweet and conjures up different images for different audiences. Thats the problem with these stat boards. A Newbie comes in thinking he is some tourism marketing expert. Gets all these ad agencies to make their fancy pitch to them with long esoteric explanations for the tag line( i've set thru some of these ad agency presentations and the amount of bull is so much more than what a typical Indian cow will discharge in a day). Newbie stat board marketing genius thinks it cool to have something that no one will be able to relate to or understand. So in the end u get this nonsense for which they probably paid a few hundred thousand dollars . In a few years he will move on to he MOF or someting and the cycle is repeated.
    agree absolutely, no point reinventing the wheel nor fixing it when it ain't broke
    Quote Originally Posted by halsey02 View Post
    Farceprice, had stop asking, "Passion"?, " Member", now its, "Pioneer", "Senior Citizen"...
    but those cashiers are polite... unker / untee - you is got untee lucy / passion card?

  16. #36
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    Default Re: Passion Made Possible

    Sin in Singapore? And extend itinerary to GL

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    Default Re: Passion Made Possible

    Quote Originally Posted by scroobal View Post
    Imagine top minds from STB and EDB came up with this. And nowhere is the word "Singapore" in the tagline. How the words "passion" and "possible" are associated with Singapore or Singaporeans in any meaningful or even a superficial way is beyond me. Even if they are not related to Singapore how is the tagline even makes sense if you are selling cookies, an experience etc.

    The following words have some level of connections that most people will identify with Singapore readily;
    East, exotic, oriental, melting pot, crossroads, colours and smell, food, rote, pliant, equatorial, urban jungle, heartlands, etc. I am sure there are other words that can do more things.
    Passion made possible. The Philippines.

  18. #38
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    Default Re: Passion Made Possible

    "what happens in Singapore, stays in Singapore"

  19. #39
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    Default Re: Passion Made Possible

    My guess is that a bunch of the clowns led by Fatso Iswaran tore to pieces whateve the agencies had presented and came up with this campaign.

    Any agency worth its salt would have loved to be associated with a campaign that they created. In the past, SIA campaigns had Ian Batey of Batey Ads telling the world about it and elaborating on the campaign. STPB's initial campaigns were led by Jenny Chua and Leo Burnett agency and they were proud to be associated with their work.

    Note the absolute silence from the creative mob. They want to hide because their work has been mutilated by the clients.

    And the research - there was no one to explain the how the research came about, the brief, the objective. When the govt does not reveal details of the "research" when they have tons of data on every mother and his dog, you know it is B.U.L.L.S.H.I.T
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  20. #40
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    Default Re: Passion Made Possible

    "in singapore you can swallow."
    6.9 k's of sinkies: kopi, kaya toast, kueh kueh, kio kway, ktv, kpkb.

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