Today newpaper hinted a company did " hijack marketing" which ioc condemed with a note to SNOC.
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Chitchat SIA hold confidential investigation into Photo Debacle with Schooling
- Thread starter scroobal
- Start date
Any individual with common sense or street smarts could have considered the following:
1. if the camera lens faced the sun, perhaps, tape the flag against the glass window / wall;
2. ensure that Joseph Schooling is in centre in front;
3. there is no need for the entire flight and cabin crew to be included in the photo, but may be, ask the better looking or more photogenic members to be in the photo;
4. if SIA desires to have that as a marketing or PR tool, hire better looking individuals as flight attendants who are cool and calm and also have common sense and manners, because it has been SIA's strategy to emphasize "physical beauty" in its "Singapore Girl, A Great Way to Fly"
1. if the camera lens faced the sun, perhaps, tape the flag against the glass window / wall;
2. ensure that Joseph Schooling is in centre in front;
3. there is no need for the entire flight and cabin crew to be included in the photo, but may be, ask the better looking or more photogenic members to be in the photo;
4. if SIA desires to have that as a marketing or PR tool, hire better looking individuals as flight attendants who are cool and calm and also have common sense and manners, because it has been SIA's strategy to emphasize "physical beauty" in its "Singapore Girl, A Great Way to Fly"
I wouldn't be surprised if he had fucked some of the stewardesses in the photo, like the one with her hands on his shoulders. Good for him. But he's still a moron.
That is a little far fetched an allegation and/or speculation.
I speculate that Joseph Schooling has a better selection to consider when he is in the USA, compared to those SIA flight attendants in that photo.
My first impression of this photo was that Joseph schooling was being photoshop inside it as a prank. Couldn't believe it as it was so tasteless.
The fact that this photo is 100% real makes the whole thing now damn amusing.
The facial expressions of the 2 lead guys was priceless. Joseph was awkward and embarrassed. The sia guy was cocky.
The fact that this photo is 100% real makes the whole thing now damn amusing.
The facial expressions of the 2 lead guys was priceless. Joseph was awkward and embarrassed. The sia guy was cocky.
With two hands, by the oldest stewardess, placed on the clown's shoulder, make the clown the focal point of the whole photoshoot instead of our Singapore Olympic gold medalist.
Since it was on SIA Facebook, I initially thought it was a staff birthday photo plus the photo of Schooling receiving the million miles voucher. I did not even notice Schooling at the back.
I think js smelled something fishy. Noticed he didnt wear the gold medal. Heng ahh...
Blardy cheapskated . 7 yrs of hardwork for 1m of kris pts . Cheapen the Gold medal.
How about Yonex giving 1000 free swimming trunks to js ???
Will they investigate the relationship between that stewardess and him? She putting her hands on his shoulders suggests there is something going on between the two.
John was referring to the SIA guy, not Schooling.
AMBUSHED marketing wohh
Posted by :
There are set meals named after him, travel discounts because of his historic achievement, and congratulatory messages put out with brand logos and products alongside his name and face.
Singapore is in celebratory mood after the 21-year-old won the country's first Olympic gold medal, but TNP understands that the International Olympic Committee (IOC) has written in to the Singapore National Olympic Council (SNOC), raising the issue of Rule 40.
The rule was established to protect official sponsors of the Olympics, prevent over-commercialisation of the Games and ambush marketing which might use athletes to create an unlicensed association with the Olympics.
Sources reveal that after receiving correspondence from the IOC, the SNOC has written to companies asking them to refrain from using Olympic-related images to market their own products.
In response to TNP queries, an SNOC spokesman said: "While we celebrate Joseph's victory, we must also stand guided by the rules and guidelines protecting the assets and marks of the Games. Henceforth, we would like to advise commercial entities to comply with these rules and not infringe or exploit the assets for commercial purposes."
Rule 40 of the IOC charter states that "except as permitted by the IOC executive board, no competitor, team official or other team personnel who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games."
Managing director of sports marketing agency Red Card Group, R Sasikumar, said that some companies have gone too far.
"Too many brands are riding on Joseph's coattails not having paid a single dollar to him. Some have taken out full-page ads in the papers, where before they've not supported local sports. This is ambush marketing," he said.
- See more at: http://www.tnp.sg/sports/team-singap...ime=1471499046
all the shameless businesses can go private settlement
Photographic proof as to why this airline is run by the clueless…and has been soundly spanked by the likes of etihad, qatar air and emirates.
Just look at the props on the table….I could not help but notice the cheap ass model sia plane…they are so paranoid that someone might forget that they are singapore airlines.
Kiasu cunts to the max.
Such a simple assignment and yet SIA messed it up big time. Sec school kids would have fared better organising such an event.
The way that shortie behaved, by stealing the limelight from JS reminds me of the grassroots leaders we have. Shameful.
The way that shortie behaved, by stealing the limelight from JS reminds me of the grassroots leaders we have. Shameful.
Sorry. I was busy laughing at the photo composition and admiring the stewardesses boobs to notice that they were from SIA.
If one didn't know better, no one would know this was an olympic-celebration pic.
Apart from dyslexia i think you might have an slight eye problem….I don't see any boobs there….except the cunt with the mop like hair in the centre.
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