http://expertir.wordpress.com/special-mention/
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</td><td class="wintiny" align="right" nowrap="nowrap">31458.1 </td></tr><tr><td height="8">
</td></tr> <tr><td class="msgtxt">Special Extracts:
The OBSERVER
www.expertir.wordpress.com/special-mention/
SPECIAL MENTION #29 It Can¡¦t be Everything to Everyone!
On the Business Times (Singapore) today an NUS Marketing Professor puts things in right <leo_highlight style="border-bottom: 2px solid rgb(255, 255, 150); background-color: transparent; background-image: none; background-repeat: repeat; background-attachment: scroll; background-position: 0% 50%; -moz-background-size: auto auto; cursor: pointer; display: inline; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" id="leoHighlights_Underline_0" onclick="leoHighlightsHandleClick('leoHighlights_Underline_0')" onmouseover="leoHighlightsHandleMouseOver('leoHighlights_Underline_0')" onmouseout="leoHighlightsHandleMouseOut('leoHighlights_Underline_0')" leohighlights_keywords="perspective" leohighlights_url_top="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsTop.jsp?keywords%3Dperspective%26domain%3Dforums.delphiforums.com" leohighlights_url_bottom="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsBottom.jsp?keywords%3Dperspective%26domain%3Dforums.delphiforums.com" leohighlights_underline="true">perspective</leo_highlight>. The branding of Singapore as it is, ends as in the case of Trying To Be Too <leo_highlight style="border-bottom: 2px solid rgb(255, 255, 150); background-color: transparent; background-image: none; background-repeat: repeat; background-attachment: scroll; background-position: 0% 50%; -moz-background-size: auto auto; cursor: pointer; display: inline; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" id="leoHighlights_Underline_1" onclick="leoHighlightsHandleClick('leoHighlights_Underline_1')" onmouseover="leoHighlightsHandleMouseOver('leoHighlights_Underline_1')" onmouseout="leoHighlightsHandleMouseOut('leoHighlights_Underline_1')" leohighlights_keywords="smart" leohighlights_url_top="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsTop.jsp?keywords%3Dsmart%26domain%3Dforums.delphiforums.com" leohighlights_url_bottom="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsBottom.jsp?keywords%3Dsmart%26domain%3Dforums.delphiforums.com" leohighlights_underline="true">Smart</leo_highlight> in the revamp of tourism branding for Singapore. The outcome? Everyone becomes more confused for sure!
Caption Above: A case of the media agency trying to be too smart and hence, staged such an incoherent marketing fiasco
Caption Above: "YourSingapore" is punching the air as compared with the classsic marketing campaign of "What happens in Vegas, stays in Vegas"
Lessons learnt, this is a negative example of creativity.
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<table width="100%" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td rowspan="4" class="msgleft" width="1%">
</td><td class="wintiny" align="right" nowrap="nowrap">31458.1 </td></tr><tr><td height="8">
</td></tr> <tr><td class="msgtxt">Special Extracts:
The OBSERVER
www.expertir.wordpress.com/special-mention/
SPECIAL MENTION #29 It Can¡¦t be Everything to Everyone!
On the Business Times (Singapore) today an NUS Marketing Professor puts things in right <leo_highlight style="border-bottom: 2px solid rgb(255, 255, 150); background-color: transparent; background-image: none; background-repeat: repeat; background-attachment: scroll; background-position: 0% 50%; -moz-background-size: auto auto; cursor: pointer; display: inline; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" id="leoHighlights_Underline_0" onclick="leoHighlightsHandleClick('leoHighlights_Underline_0')" onmouseover="leoHighlightsHandleMouseOver('leoHighlights_Underline_0')" onmouseout="leoHighlightsHandleMouseOut('leoHighlights_Underline_0')" leohighlights_keywords="perspective" leohighlights_url_top="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsTop.jsp?keywords%3Dperspective%26domain%3Dforums.delphiforums.com" leohighlights_url_bottom="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsBottom.jsp?keywords%3Dperspective%26domain%3Dforums.delphiforums.com" leohighlights_underline="true">perspective</leo_highlight>. The branding of Singapore as it is, ends as in the case of Trying To Be Too <leo_highlight style="border-bottom: 2px solid rgb(255, 255, 150); background-color: transparent; background-image: none; background-repeat: repeat; background-attachment: scroll; background-position: 0% 50%; -moz-background-size: auto auto; cursor: pointer; display: inline; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" id="leoHighlights_Underline_1" onclick="leoHighlightsHandleClick('leoHighlights_Underline_1')" onmouseover="leoHighlightsHandleMouseOver('leoHighlights_Underline_1')" onmouseout="leoHighlightsHandleMouseOut('leoHighlights_Underline_1')" leohighlights_keywords="smart" leohighlights_url_top="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsTop.jsp?keywords%3Dsmart%26domain%3Dforums.delphiforums.com" leohighlights_url_bottom="http%3A//shortcuts.thebrowserhighlighter.com/leonardo/plugin/highlights/3_1/tbh_highlightsBottom.jsp?keywords%3Dsmart%26domain%3Dforums.delphiforums.com" leohighlights_underline="true">Smart</leo_highlight> in the revamp of tourism branding for Singapore. The outcome? Everyone becomes more confused for sure!
Caption Above: A case of the media agency trying to be too smart and hence, staged such an incoherent marketing fiasco
Caption Above: "YourSingapore" is punching the air as compared with the classsic marketing campaign of "What happens in Vegas, stays in Vegas"
Lessons learnt, this is a negative example of creativity.
</td></tr></tbody></table>
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