Over 600 cow figures to be placed around the island to celebrate Singapore's 50th birthday
The Nyonya (left) and the Coolie Man (right), two of the eight historical characters that the SG50 Moove cow will be representing. -- PHOTO: COMFORTDELGRO
SINGAPORE - Over 600 life-size cow figures will be placed around the island in celebration of Singapore's 50th birthday.
They will be placed by Moove Media, the advertising arm of transport company ComfortDelGro. The cows will be placed in 68 locations such as Orchard Road, Sengkang and Bishan, from Monday (June 22) till July 12.
The SG50 Moove cow, which stands at 1.76m each, will represent eight historical characters - the Coolie, the Rickshaw Man, the Kacang Puteh Man, the Satay Man, the domestic helper or "Ma Jie" as they were then called, the Samsui Woman, the Nyonya, as well as the Wayang Opera Diva.
Said Mrs Jayne Kwek, chief executive of Moove Media: "What makes this year's campaign special is the fact that the SG50 cows have been uniquely designed with our pioneers in mind. We wanted to remember and honour them for helping to build Singapore into the strong nation that it is today."
Moove Media is also holding a #SG50MooveCows campaign to encourage Singaporeans to submit photographs or videos of themselves with their favorite SG50 Moove cow via its Facebook page, Moove Media Outdoor, ComfortDelGro said in a statement on Monday. Prizes worth over $20,000, including an iPhone and an iPad, are up for grabs.
Those who want to keep the cows can do so at $300 each from July 13. Proceeds from the sale will go towards the Home Improvement Fund that ComfortDelGro has set up to help improve the quality of living of the elderly of the Lions Befrienders Service Association (Singapore).
The Nyonya (left) and the Coolie Man (right), two of the eight historical characters that the SG50 Moove cow will be representing. -- PHOTO: COMFORTDELGRO
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SINGAPORE - Over 600 life-size cow figures will be placed around the island in celebration of Singapore's 50th birthday.
They will be placed by Moove Media, the advertising arm of transport company ComfortDelGro. The cows will be placed in 68 locations such as Orchard Road, Sengkang and Bishan, from Monday (June 22) till July 12.
The SG50 Moove cow, which stands at 1.76m each, will represent eight historical characters - the Coolie, the Rickshaw Man, the Kacang Puteh Man, the Satay Man, the domestic helper or "Ma Jie" as they were then called, the Samsui Woman, the Nyonya, as well as the Wayang Opera Diva.
Said Mrs Jayne Kwek, chief executive of Moove Media: "What makes this year's campaign special is the fact that the SG50 cows have been uniquely designed with our pioneers in mind. We wanted to remember and honour them for helping to build Singapore into the strong nation that it is today."
Moove Media is also holding a #SG50MooveCows campaign to encourage Singaporeans to submit photographs or videos of themselves with their favorite SG50 Moove cow via its Facebook page, Moove Media Outdoor, ComfortDelGro said in a statement on Monday. Prizes worth over $20,000, including an iPhone and an iPad, are up for grabs.
Those who want to keep the cows can do so at $300 each from July 13. Proceeds from the sale will go towards the Home Improvement Fund that ComfortDelGro has set up to help improve the quality of living of the elderly of the Lions Befrienders Service Association (Singapore).
