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Fuckup BreadTalk Using LKY Dead Body to Increase Its Brand Equity! Huat Ah!
- Thread starter EmperorLee
- Start date
It may be a little bitter, but it is for your own good!
PCB Breadtalk Tiu Lei Lou Mou
A smart marketing person
Will give out free bread to those q at parliment hse.
what is the cost of a shit bread talk bread.a few cents.
With news reporting over n over again on tv.
The marketing effect is better than this stupid greedy idea.fuck george fuck breadtalk.
Scumbags...
Will give out free bread to those q at parliment hse.
what is the cost of a shit bread talk bread.a few cents.
With news reporting over n over again on tv.
The marketing effect is better than this stupid greedy idea.fuck george fuck breadtalk.
Scumbags...
and this mktg person should go "aiya-loti-ai, ehya-loti-eh" whilst distributing free bread...with entertainment :o
LKY tributes gone wrong: BreadTalk cops flak for LKY-themed bun
Local brand BreadTalk has come under fire on social media for creating a new bun to the late Minister Mentor Lee Kuan Yew.
According to articles on The Mothership and Straits Times, BreadTalk had posted a promotional poster on its social media channels earlier today where it announced the launch of a new bun called “Lee bu kai ni” which means “can’t leave you” – a play on Lee’s surname.
The company added that the proceeds from the bun, priced at SG$2, would be donated to Community Chest.
A quick check by Marketing shows that the post has since been removed. However, netizens have flared up at the brand saying the move is tasteless and disrespectful. Others have said that this is simply a bad marketing idea and will haunt the brand.
One Jean Cooper said on BreadTalk’s Facebook page:
“Dear bread talk, this has really left a bad taste in my mouth. A man like Lee Kuan Yew does not need a piece of bread to commemorate his great deeds. It would have been better if you had given it out to the elderly and infirm who queued for hours in the sun, waiting to pay their last respects. Make this a right and not a wrong please, by doing the right thing.”
Another Nelson Lim said:
“Opportunistic and in bad taste – Bread Talk expects customers to buy the bun, pay $2 and eat it. It doesn’t matter if the money goes to Community Chest. It’s a marketing ploy to draw people to Bread Talk cashing in on a sad occasion. This is disrespect to our founding father.”
Marketing has reached out to BreadTalk for a comment.
(Photo courtesy: Hardware Zone forums)
That is nothing bad about this..why sinkies so conservative ad boring...that is why i stay away from sinkies.
as mentioned to u before, I prefer being a worker becos business man are all fucking greedy people and selling things above face value to make a living.
They better sell their backside than to think of such a stupid idea.
How come the bread shaped like a breast?
If businessmen don't sell things above face value, you don't even dream of being a worker, unless you are working for free.
[h=1]BREADTALK APOLOGIZES FOR THEIR 'INSENSITIVE' LEE KUAN YEW BUN[/h]
Post date:
25 Mar 2015 - 8:52pm
Background Story: Netizens Outraged at BreadTalk's Distasteful Lee Kuan Yew Tribute
We would like to convey our deepest apologies with regard to the commemorative bun #rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015.
We regret that this product has caused much concern and appreciate the public's feedback which we take very seriously.
Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk. Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.
With immediate effect, we will cease the sale of this product from all outlets.
As was our original intent to commit 100% of the buns’ sales proceeds to charity, BreadTalk will still be donating $30,000 to Community Chest.
Once again, we thank Singaporeans’ for sharing your concerns with us and greatly appreciate your feedback.
BreadTalk Singapore
*Article first appeared on https://www.facebook.com/breadtalksingapore/posts/958559957521548
Post date:
25 Mar 2015 - 8:52pm
Background Story: Netizens Outraged at BreadTalk's Distasteful Lee Kuan Yew Tribute
We would like to convey our deepest apologies with regard to the commemorative bun #rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015.
We regret that this product has caused much concern and appreciate the public's feedback which we take very seriously.
Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk. Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.
With immediate effect, we will cease the sale of this product from all outlets.
As was our original intent to commit 100% of the buns’ sales proceeds to charity, BreadTalk will still be donating $30,000 to Community Chest.
Once again, we thank Singaporeans’ for sharing your concerns with us and greatly appreciate your feedback.
BreadTalk Singapore
*Article first appeared on https://www.facebook.com/breadtalksingapore/posts/958559957521548
should be 3 knuckle dusters :p
This proves that some PAP ministers can be as idiotic as Opposition. This Teo Ser Fuck is on par with Baey
.... then, i Worrry!
[h=1]BREADTALK APOLOGIZES FOR THEIR 'INSENSITIVE' LEE KUAN YEW BUN[/h]
Post date:
25 Mar 2015 - 8:52pm
Background Story: Netizens Outraged at BreadTalk's Distasteful Lee Kuan Yew Tribute
We would like to convey our deepest apologies with regard to the commemorative bun #rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015.
We regret that this product has caused much concern and appreciate the public's feedback which we take very seriously.
Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk. Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.
With immediate effect, we will cease the sale of this product from all outlets.
As was our original intent to commit 100% of the buns’ sales proceeds to charity, BreadTalk will still be donating $30,000 to Community Chest.
Once again, we thank Singaporeans’ for sharing your concerns with us and greatly appreciate your feedback.
BreadTalk Singapore
*Article first appeared on https://www.facebook.com/breadtalksingapore/posts/958559957521548
Funny . One Hand $50k at mbs baccarat table. Only $30k to Community Chest.
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