on january 2. fukubukuro is "lucky bag" shopping in japan where if you get lucky, the bag you buy may contain items worth more than you pay blindly for. apple stores will follow the same tradition in japan and offer hidden items in bags that may contain a macbook air, ipad, iphone, ipod for a fraction of the cost. this is only offered in japan.
http://www.digitaltrends.com/apple/apple-lucky-bag-promotion-hitting-retail-stores-japan-jan-2/
http://www.digitaltrends.com/apple/apple-lucky-bag-promotion-hitting-retail-stores-japan-jan-2/