Channel NewsAsia to broadcast live 24 hours daily from Jan 2013
SINGAPORE: From January 2013, Channel NewsAsia will go live for 24 hours a day.
This is part of its plan to be a global player in news, with the goal of reaching markets in the United States and Europe.
For 13 years, Channel NewsAsia has been beamed into living rooms all across Asia.
From five million viewers when it first started, viewership has grown to 32 million, led by its timely, insightful coverage of key events like the tsunami in Japan and elections in Taiwan.
And now, Channel NewsAsia has got its sights on the markets beyond Asia's shores.
A recognition that as a business, it will have to march to a regional, and global beat.
Channel NewsAsia's Managing Director Debra Soon said: "For us to be a true global player, in the news channel space, we need to broadcast 24 hours, every hour, on the hour with live news.
"This will eventually allow us to penetrate the US and European pay TV markets, so that viewers with names like Obama, Mitt, Newt and Mike in the US, if they so want, can get Asian news, with Asian perspectives whenever they want."
Programming is currently scaled back between 2am and 6am (Singapore time).
And filling those hours doesn't just mean creating more content, but better programmes.
The business bulletins will be revamped to reflect Asia's new role as the heart of the global economy.
Coverage of South Asia will be ramped up, but the channel will also maintain its lead in content out of Southeast Asia by opening up more bureaus in IndoChina and Indonesia.
The channel recently premiered a new debate series, called "Bridging Asia", where the region's thought leaders are pitted against each other on topics pertinent to Asia.
And, there will be more of such programmes going forward, offering in-depth perspectives of the region.
Channel NewsAsia will also look beyond television, and deliver programmes across all platforms, interactively to audiences anywhere.