Two-and-a-half years.
According to United Daily News report, the Jack Neo film which premiered in Taiwan in May 2009 has now set the record as the longest running movie in the country's film history.
It has been screened over 2,500 times at Wonderful Cinemas in Taichung, with the number of viewers estimated at more than 130,000.
Wonderful Cinema owner Huang Ping-hsi told the paper he "will pull it only when no one shows up to see it."
Asked why he would keep screening the film for such a long time, Huang said it was simply because he loves it.
"The film features many heartening scenes that bring both laughter and tears to the audience," he said.
"In our aging society, it feels like our everyday story," Huang said on the film which revolves around the issue of filial piety and the daily struggles of Singaporeans.
As of late September, the paper reported that about 20 early risers visited Huang's theater to watch the film on a Sunday morning. The theater used to show the film five times a day, but screens it just once a day now.
But the 70-seat cinema is still 40-percent full nearly every morning and often packed on holidays, Huang said.
"The film is like a magic mirror that reflects stories in our society. It reminds us that money is not the most important thing and that people should be filial to their parents."
Huang also revealed that Singapore director Jack Neo had phoned him recently to thank him for keeping the film in his theatre for more than two years and that Neo would thank him personally when he visited Taiwan later this month.
Money No Enough 2, the sequel to the original Money No Enough, also starred Henry Thia and Mark Lee and is officially Singapore's top-grossing local movie, raking in US$3.39 million at the time.